Digital Marketing Manager, Livanova
More information about location
Global medical technology company
Be an early applicant
Global medical technology company
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To provide hope for patients and their families through innovative medical technologies, delivering life-changing improvements for both the Head and Heart.
Role
Who you are
- Ability to connect platform decisions to commercial outcomes: conversion, pipeline contribution, engagement/activation, retention/loyalty, and advocacy
- Demonstrated hands-on administration of marketing automation and web/CMS environments (configuration, user roles, templates, governance)
- Experience implementing lead capture/form workflows, lifecycle segmentation, and multi‑step automated journeys (acquisition > engagement > retention)
- Experience establishing measurement frameworks (analytics + dashboards) and using insights to drive CRO/UX improvements
- Experience working within consent/privacy and documented processes/SOPs in a regulated environment
- Enjoys operating at a granular technical detail, as well as wider project management
- HTML/CSS/Javascript skills advantageous, but not mandatory
- Digital/Marketing/IT degree level qualification
- Relevant experience (5+ years) in Digital/Marketing
- Comfortable managing and configuring platforms at technical level
- Experience building and managing websites
- Excellent research, analytical, and data interpretation skills
- Excellent written and verbal communication skills
- Strong project management skills
- Ability to communicate complex information in an easy-to-understand format
- Able to work independently and take ownership and responsibility
- Flexible to promptly respond to business needs
- Good team player with customer-focused mind-set
- Fluent in English
What the job involves
- This is a Marketing Technologist / Digital Growth role: you will own and optimise our customer-facing martech ecosystem and use it to design and deploy measurable customer journeys across acquisition, engagement, and retention
- You are equally comfortable configuring and administering enterprise platforms, and consulting with marketers on segmentation, lifecycle journeys, and campaign optimisation
- The Digital Marketing Manager (Epilepsy) will leverage their strong technical and data management skills to analyse campaigns, generate insights, and work closely with the brand marketing teams to propose and deliver appropriate actions to support them, help them leverage business opportunities as well as address obstacles and issues, refine digital tactics and goals as needed with responsiveness and a can-do attitude
- You have a data-driven mindset allowing you to easily troubleshoot and resolve platform issues, as well as manage platform integrations to enable robust omni-channel digital toolkits
- Meanwhile, your strong digital marketing expertise in CRO, UX, CMS management and marketing automation will bring a tech-savvy and innovative skillset enabling you to build and deploy technical solutions that improve the customer experience and improve commercial performance
- Hands-on ownership of digital platforms and integrations; building governed, measurable journeys across the customer lifecycle
- A consultative partner to brand teams — translating strategy into segmentation, journeys, experimentation, and performance improvement
- Own and optimise the martech stack across: websites/landing pages, marketing automation, lead capture/forms, eLearning, video/webinars, analytics/dashboards, audience targeting/segmentation, and funnel attribution/cohort measurement
- Evaluate and deploy new digital capabilities where they demonstrably improve conversion, engagement, retention, or operational efficiency
- Consult with brand marketing and leadership teams to design, build and optimise multi‑stage digital journeys spanning demand generation, onboarding/activation, ongoing engagement, retention/loyalty, and advocacy
- Governance & compliance: Platform management, intake & prioritisation request processes, consent/privacy, SOPs, vendor management, data integrity
- Website CMS ownership, including hands‑on implementation of site changes, management of consent and analytics integrations, configuration of reusable content/library modules, and ensuring sites are performant, compliant, and measurement‑ready
- Partner with cross-functional stakeholders e.g. Brand Marketing, IT, Privacy and agencies
- Insight > optimisation loop: Analyse performance, recommend changes, run CRO/UX tests, iterate
- Identify/share best practice, as well as support and facilitate digital training workshops to raise digital IQ across the business
- Ensure robust analytics frameworks are in place for each digital capability, and provide actionable recommendations to platform users regarding optimisation
- This position may require moderate business travel of 20% or more of the time
- Key Performance Indicators / Measures of Success:
- Critical role impacting the strategy execution of the Epilepsy division
- Key driver in strategic & financial objectives
- Success in this role is measured by customer journey performance and commercial impact, not tool deployment alone
Salary benchmarks
Our take
Though only formed in 2015, LivaNova’s history in the medical space stretches back to the founding of Sorin Biomedica in 1956, which merged with Cyberonics to form LivaNova. Combining their specialties in cardiovascular disease and neuromodulation, LivaNova has remained at the forefront of innovation in therapeutic areas affecting the head and heart.
The company creates advanced medical devices and treatments in areas like cardiopulmonary care and neuromodulation, helping both patients and healthcare professionals worldwide. With its diverse range of products and a presence in over 100 countries, LivaNova is well-positioned as a leader in the field, continuously striving to improve the lives of those who need it most.
Recently, LivaNova has made waves with its new treatment for obstructive sleep apnea (OSA), a condition where breathing stops and starts during sleep. Its device, the aura6000, has shown promising results in a major clinical trial. This breakthrough could change the way OSA is treated, and the trial results were strong enough for LivaNova to consider moving forward with approval from the FDA. If successful, the aura6000 could become a major competitor in the sleep apnea market, positioning LivaNova for exciting growth in a new and expanding field.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Paddington, London, UK
Leadership
Vladimir Makatsaria
(CEO)Previously spent over 27 years at Johnson & Johnson, while there they served in various roles, including Company Group Chairman of Ethicon Global Business, Chairman of China, and Global Integration Leader among other roles.
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