Marketing Manager, Harbinger Motors

• This is an ideal role for someone who thrives in a fast-paced startup environment and enjoys building from the ground up
• 5–10+ years of experience managing paid media or performance marketing campaigns
• Strong hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, and YouTube
• Proven ability to manage and optimize significant advertising budgets
• Deep understanding of B2B funnels, attribution, and lead quality
• Strong analytical skills and comfort working with performance data
• Excellent communication and stakeholder management skills

Desirable

• We are seeking a Marketing Manager, Paid Media to own and scale Harbinger’s paid acquisition and digital advertising strategy
• This role will be responsible for planning, executing, and optimizing campaigns that drive qualified demand, dealer interest, fleet leads, and brand awareness across key channels
• You will operate at both the strategic and executional level—managing budgets, launching campaigns, analyzing performance, and continuously optimizing for ROI
• Develop and own Harbinger’s paid media strategy across channels such as Google, LinkedIn, Meta, YouTube, and programmatic
• Align campaigns with business objectives (e.g., fleet acquisition, dealer recruitment, product launches, brand awareness)
• Identify new growth opportunities through emerging platforms, formats, and targeting strategies
• Build, launch, and manage campaigns end-to-end: targeting, bidding, budgeting, creative testing, and pacing
• Continuously optimize performance to improve CPL, CPA, and overall ROI
• Manage retargeting, lookalike, and ABM-style campaigns for B2B audiences
• Own and manage paid media budgets across platforms
• Forecast spend, results, and pipeline contribution
• Make real-time budget reallocations based on performance
• Track and analyze campaign performance using tools such as Google Analytics, ad platform dashboards, and CRM data
• Build dashboards and regular reporting for leadership
• Translate data into insights and recommendations
• Partner with web, product marketing, and demand gen teams to optimize landing pages, forms, and lead flows
• Improve conversion rates throughout the funnel—from first click to sales handoff
• Implement and test new CRO strategies
• Partner with product marketing, design, and content teams to develop compelling ad creative
• Test messaging, formats, and visuals tailored to different personas (fleets, dealers, upfitters, enterprise buyers)
• Ensure consistency with Harbinger’s brand voice and value propositions
• Work closely with Sales, Product, and Revenue Operations to align on lead quality, targeting, and attribution
• Support product launches and major announcements with integrated paid campaigns