Paid Media Manager, Invicti
More information about location
Cyber security for web services and apps
Open for applications
Cyber security for web services and apps
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To deliver application security with zero noise.
Role
Who you are
- The successful candidate will be a self-starter who is intensely curious and relentless in their pursuit of better metrics. We are open to 100% remote in the US time zones
- 6+ years of experience working in digital marketing (B2B marketing and/or marketing for an enterprise software company is a strong plus)
- Advanced knowledge of paid search - Google Ads (Adwords), Microsoft Advertising (Bing Ads)
- Experience collaborating with cross-functional partners to build and maintain a digital experimentation program
- Experience with reporting, heat mapping, and analytics tools such as Google Analytics, Hotjar, etc
- Analytical, results- and detail-oriented, with the ability to plan and prioritize appropriately
- Proven track record of setting, exceeding, tracking, measuring, and communicating the progress of meaningful objectives and goals
- Self-starter who can operate with limited guidance but knows when to ask for help
- Positive attitude and proven team player
- Outstanding flexibility, adaptability, and sense of accountability
- Thrives in data-driven, fast-paced organizations
- Experience with Salesforce and Marketo is a strong plus
What the job involves
- This person will develop, execute, and optimize pipeline-generating campaigns across paid search, third-party advertising, and display advertising
- They will also run an always-on conversion rate optimization program spanning this company’s digital properties, partnering with product marketing, design, and development teams to form hypotheses, execute on-site changes, and measure results
- This is a critical role for the company and will have a large impact on the business
- Measure and report on the performance of all digital marketing campaigns and assess against goals
- Work closely with downstream resources (others marketers, SDRs, BDRs, sales leaders) to assess lead quality and adapt tactics to maximize pipeline and revenue
- Develop strategies that drive target prospects to our websites, primarily focusing on paid channels
- Use data-driven conversion rate optimization strategies to improve the design, UX, and content of key website pages and landing pages
- Have a point of view and a plan for executing on how we get to our annual goals
- Plan, develop, and implement paid media campaigns across paid search, display, and other referral channels, managing to budget and improving performance and efficiency
- Identify and work with third-party vendors to secure targeted and relevant paid promotions, sponsored media, and syndication opportunities
- Collaborate with internal teams to create and optimize paid landing pages
- Maintain a prioritized experimentation backlog. Plan, execute and measure conversion rate tests
- Delivering high-quality work: The individual in this role will be accountable for consistently producing work that meets or exceeds established standards. This includes accuracy, attention to detail, and adherence to company guidelines
- Meeting deadlines: Timeliness is crucial in any role, and it is no different here. The individual will be responsible for completing tasks within set deadlines, ensuring that projects progress smoothly and efficiently
- Communication: Effective communication plays a vital role in any job. The person in this position will be accountable for maintaining clear and open lines of communication with colleagues, superiors, and clients/customers as necessary
- Problem-solving: Taking ownership of problem-solving initiatives is an important aspect of this role's accountability. The individual should actively seek out solutions to challenges that arise, displaying resourcefulness and critical thinking skills
- Collaborative teamwork: Collaboration often leads to enhanced outcomes. Therefore, being accountable for working effectively as part of a team is essential in order to achieve shared goals and drive success
- Continuous improvement: A growth mindset is valued here; therefore, being responsible for personal development by actively seeking opportunities to learn new skills or improve existing ones is encouraged. By incorporating these accountabilities into the job description or performance expectations, both employers and employees can have a clearer understanding of what constitutes success in this particular role
Our take
Tackling the countless false positives often generated by application security software, Invicti Security develops security programmes for web services and applications that aim to save developers and engineers hundreds of hours of time. Using proof-based scanning technology, software issues in all corners of an application can be fixed quickly and infrastructure vulnerabilities nipped in the bud before they become a problem down the line.
Even before its buyout by Summit Partners in 2021, Invicti, built from a merger of Acunetix and Netsparker, was positioned as a global leader in the AppSec industry for more than 15 years.
Since its buyout by the alternative investment fund, Invicti has risen further in prominence and visibility by becoming available on the Amazon Web Services Marketplace in November 2022. This move will streamline Invicti customer purchases and allow for even easier deployment of the “zero noise” web security services on the cloud. Put simply, Invicti’s availability on AWS will help it reach an even larger customer base than its already 700-strong company users, boding well for its future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2018
$40m
GROWTH EQUITY VC
Total funding: $40m
Company benefits
- Work life integration is deeply important to us – we have events, team outings, and happy hours
- Remote working in place while we continue to navigate our new normal
- Competitive compensation
- Ongoing recognition & rewards
- Have your birthday, every birthday off!
- Culture that emphasizes personal and professional growth
- Company wide engagement programmes that have employees’ wellbeing at heart and our Employee Assistance Programme
- Company provided Private Medical Plan
Company HQ
Clarksville, Austin, TX
Articles
Leadership
Ferruh Mavituna
(Strategic Advisor)Currently Board Member at Deepinfo. Previously Security Engineer at Portcullis Computer Security Ltd, Founder and Technical Manager at R87 Web Application Security Solutions and Security Consultant at Ebay.
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