Content Design Lead, Flo Health
Commercial
£75-85k
+ Performance incentive scheme
2+ days a week in office
Period tracker app
Job no longer available
Period tracker app
501-1000 employees
Job no longer available
£75-85k
+ Performance incentive scheme
2+ days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Experience designing content that promotes growth at scale
- Strong experience in people management (former experience managing teams of 3+ people preferred) as well as experience coaching junior to senior content designers
- Strong experience creating and optimising content delivery processes
- Experience working in a commercial environment - one in which you influenced revenue and led a team to do the same
- Leadership and communication skills – with the ability to influence others and advocate for content design at all levels
- Good product thinking and a human-centred design approach
- A hands on approach with a delivery focus and the ability to create interactive prototypes, showing knowledge of composition, colour and interaction design principles
- Competence in Figma and common design tools
- Experience with mobile apps
What the job involves
- The Commercial Content Design team focuses on one (admittedly huge) thing, and they do it very well…
- Making sure our users know the value of Flo Premium
- They are data informed researchers, innovators, content and design experts, casting a laser focussed eye over the execution and validation of our platform and its features
- We’re building the foundations of a world-class function and anyone who joins will be building the future in the context of a hyper-growth start-up
- We are in need of a Content Design expert who leads the creation of human-centred experiences that deliver business results.
- This person will be hands-on with delivery as well as an advocate who loves helping teams improve their Content Design practice, developing them through direction, standards, and coaching. A stickler for detail and quality, who drives consistency across all areas of the product and service
- Flo’s Commercial Content Design team is made up of talented and ambitious Content Designers who design UX content with a growth mindset. Their goal is to create great content that explains Flo’s Value to our users and convinces them to convert to Flo Premium
- Our Commercial Content Designers made decisions based on business needs as well as user needs. They work in a partnership with Commercial Product Designers, UX Researchers, Analysts, Product Managers, Growth Marketing Managers, Product Marketing Managers, and more
- Helping Content Designers design great UX Content that encourages a user to convert to Flo Premium by showing them the value of the product
- Identifying opportunities for Content Design to create new value for the business and garner resources to act
- Helping Content Designers make design decisions based on business goals
- Guiding the team in effective wire-framing strategies and oversee prototyping workflows to ensure quality. You can be hands-on when/if required
- Strong storytelling with the ability to influence and persuade at any level cross-stream and at c-level
- Helping product managers define their product vision, initiatives and roadmap
- Co-designing with Product Designers, and directing other Content Designers to do the same
- Defining and leading team initiatives, inspiring our Content Designers to do great work
- Evolving concepts to the relevant level of fidelity, from prototypes to final mock-ups
- Offering feedback and guidance on design work
- Initiating the necessary team activities to develop future product visions including ideation
- Engaging in research sessions and act on insights to further develop our products
- Carrying out heuristic analysis and optimise current designs through hypothesis-based AB testing
- Helping assess skills within the team and identify opportunities for capability building
- Presenting work in design review sessions or demos to everyone from your team to C-Level
- Advocating for quality and accessibility
- Building and maintain cross-functional relationships and fostering collaboration and a collaborative design culture
- Day to day management tasks for the team, such as performance reviews
- Hiring and training a team of specialised, Commercially-driven Content Designers
Salary benchmarks
Our take
Flo is an AI-powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 77 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. However, Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Prior to co-founding Flo Health in 2015, Dmitry co-founded Edu4feature. They also founded IDEAnomix Digital and served as the Chief of Department at Piter Publishing House.
Share this job
View 12 more jobs at Flo Health