Customer Marketing Manager, HackerRank
$120-150k
Assesses developer skills for tech recruiters
Be an early applicant
Assesses developer skills for tech recruiters
1001+ employees
Be an early applicant
$120-150k
1001+ employees
Company mission
Accelerate the world's innovation.
Role
Who you are
- You excel at building from scratch and turning insight into action
- You are passionate about translating customer success into compelling campaigns
- You have a track record of running targeted programs that impact pipeline and retention
- You bring a builder’s mindset and a performance marketer’s precision to every initiative
- 4-6 years of experience in B2B SaaS customer marketing or lifecycle marketing
- Proven experience working with enterprise buyer personas - especially CHROs, CTOs, or equivalent
- Strong ability to lead multi-channel campaigns, from concept to execution
- Comfort working with marketing automation tools like HubSpot, Salesforce & Webflow
- Excellent communication and collaboration skills to work cross-functionally with Field, Product, and Creative teams
- Bonus: Experience working with video storytelling, sales enablement, and account-based marketing strategies
- Bonus: Familiarity with customer database strategy- ability to assess segments and tailor messaging accordingly
What the job involves
- We’re looking for a Customer Marketing Manager to own and execute HackerRank’s customer marketing engine across the world
- In this individual-contributor role, you’ll build and scale programs that deepen engagement, strengthen advocacy, and accelerate revenue through persona-driven storytelling and targeted campaigns
- You’ll work across teams to create high-impact moments that keep our customers engaged and our field teams empowered
- Own the customer reference and storytelling pipeline- from sourcing advocates to briefing internal creative/video partners
- Partner with Field, Product, and Growth teams to drive ABM plays, event follow-ups, and GTM-aligned campaigns
- Develop persona-based nurture programs tailored to the Offices of the CHRO & CTO
- Build and scale customer marketing campaigns that drive retention, expansion, and advocacy across the post-sale journey
- Measure and optimise programs based on pipeline influence, engagement performance, and customer feedback
Our take
Recruiting high quality engineers is a difficult process dominated by uncertainty. Quantifying the skills a candidate should have and then measuring them takes valuable time away from existing employees. HackerRank mitigates this by providing a platform for companies to hire and engineers with the right skills for them, facilitating a more efficient hiring process.
To increase the consistency of technical assessments they provide online coding tests and a platform for running technical screen interviews. These tools decrease the time to hire and help interviewers spot candidates whose CVs may have been overlooked. The platform has seen significant success, and major customers include Goldman Sachs, Wish and Snap.
Over the last few years, HackerRank has released an AI-powered insights product that delivers personalised recommendations on a companies hiring process to help them hire better, as well as a plagiarism detection tool to increase fairness in developer hiring. Impressive 2022 funding secured also means the company can continue to focus on accelerating the drive for technical hiring.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Mar 2022
$60m
SERIES D
Feb 2018
$30m
SERIES C
Total funding: $117.7m
Company benefits
- Every HackerRanker gets a MacBook Pro, monitor, mouse, and keyboard
- We invest in your professional development and provide annual funding for L&D courses
- Your well-being is our top priority. We offer access to numerous mental health resources throughout the year
- Bring your besties to HackerRank – and get paid when they join the team
- We offer comprehensive health plans and cover 100% of premiums for some plans
- You have the chance to share ownership of the company with employee stock options
- Wherever you’re located, we have programs to help you prepare for retirement
- We offer special benefits to ensure you’re engaged and set up for success while working remotely
- Need a new office chair? We offer a monthly stipend to support the tech setup of your choice
- We offer generous PTO plans for you to rest or treat yourself to the vacation of your dreams
- Work from home, the beach, or wherever you’re most productive as long as your tasks get done
- Enjoy company-wide days off and Limited Meeting Fridays to relax and recharge
Company HQ
Mountain View, CA
Leadership
Vivek Ravisankar
(CEO)Graduated from NIT Trinchy. Spent a year at Amazon as a Software Engineer.
Hari Karunanidhi
(CTO)Completed a Computer Science degree at NIT Trichy then worked at IBM as a software engineer for a year.
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