Senior Product Marketing Manager, GameChanger

• Bachelor's degree required; 5–7 years of product marketing experience in B2B and/or B2C environments, ideally within high-growth companies
• Strong strategic thinker who can translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans
• Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners
• Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines
• Data-informed and highly curious, with experience using customer insights, experimentation, and performance metrics to refine strategy and drive adoption
• Experience in sports tech, consumer subscription products, creator/community platforms, or mobile app ecosystems

Desirable

• GameChanger is looking for a Senior Product Marketing Manager to join our growing team
• As a Senior Product Marketing Manager, you will drive go-to-market strategy and execution for GameChanger's Acquisition product area — the product and features that bring new users and teams onto the platform — translating market insights into positioning, messaging, and launch plans that drive adoption and deepen engagement across our features
• In this role, you will serve as a primary strategic partner to product managers and product designers driving alignment between product vision and GTM priorities
• This role reports to the Director of Product Marketing and sits within our commercial organization
• Define and execute go-to-market strategy for your assigned product area, including segmentation, cross-functional alignment, and planning across quarterly and annual cycles
• Identify and close gaps in user, industry, and competitive knowledge, leading research to surface opportunities and sharpen GTM strategy
• Own positioning and messaging, ensuring differentiation across segments and alignment with our company vision
• Lead launch planning in close alignment with product management and product design, translating market, competitive, and user insights into launch strategy and prioritization decisions that drive successful product releases
• Drive feature adoption by identifying and activating the right marketing channels, partnerships, and GTM motions
• Measure GTM effectiveness across launches and adoption campaigns, identify gaps, and lead iterative improvements to strategy and execution