Performance Marketing Specialist, Proton
B2B
Encrypted email, drive, and VPN services
Be an early applicant
Encrypted email, drive, and VPN services
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To fight for a better internet that is secure and private by default.
Role
Who you are
- The ideal candidate has a deep understanding of the B2B landscape, excels at data-driven decision-making, and thrives in a fast-paced, results-oriented environment
- Performance marketing
- Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a strong emphasis on B2B tech and subscription-based brands
- Strong platform expertise of Google Ads, LinkedIn ads, paid social, and other relevant B2B media
- Excellent skills in Excel for data analysis, reporting and budget tracking
- Experience with marketing automation tools and lead scoring & nurturing
- Experience with CMS and building landing pages
- Experience in driving positive ROI through paid media campaigns
- Experience in automation and basic coding is a plus
- Excellent verbal and written communications skills (English)
- Ability to deriving insights from complex data sets and convey them in a clear and understandable manner
- Highly organized with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
- Willingness to learn new tools, technologies and methodologies
What the job involves
- We are seeking a highly skilled Performance Marketing Specialist - B2B to drive and optimize our digital advertising efforts
- This hybrid role combines hands-on media buying with strategic collaboration and oversight of an external performance marketing agency
- You will be responsible for scaling our marketing campaigns, ensuring a measurable impact on lead generation and conversion metrics
- This includes end-to-end management of PPC and paid media campaigns, including planning, creative briefing, tracking, reporting, and continuous optimization
- You will work closely with the Performance Marketing Manager to acquire new B2B customers for our Business suite of products
- Being part of the Performance Marketing team means you will have direct impact on how fast Proton's mission and voice will spread around the world, and you will be creating a safer internet for everyone
- Build ROI positive desktop and app performance campaigns across various platforms (e.g., Google Ads, LinkedIn Ads, Meta)
- You will be accountable for key performance metrics, including cost-per-lead (CPL), return on ad spend (ROAS), and customer acquisition cost (CAC), ensuring campaigns deliver measurable ROI
- Partner with a performance marketing agency to scale campaigns effectively across web and mobile
- Provide clear briefs, oversee campaign implementation, and evaluate agency performance
- Align in-house efforts with agency activities to ensure seamless execution
- Support Brand & Product Marketing teams with activation of awareness and experimental campaigns
- Implement and manage privacy-first tracking and attribution methodologies to accurately measure campaign effectiveness and identify areas for improvement
- Leverage privacy-first mobile tracking and attribution methodologies through an MMP to accurately measure app campaign effectiveness and uncover areas for optimization
- Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization
- Work closely with Ad Tech team to automate processes and troubleshoot campaign issues
- Drive creation of campaign assets in collaboration with Inbox, VPN, Pass and Drive business units to acquire B2B leads and clients
- Challenge the B2B funnels and provide recommendations to increase the conversion rate
- Stay updated on industry trends, competitive activity, and emerging advertising platforms
- Refine targeting strategies based on audience insights and segmentation
Our take
Proton is a Geneva-based startup founded by former CERN worker and internet privacy advocate Andy Yen. It provides internet users with encrypted webmail, calendar, drive, and VPN services.
Proton maintains its pro-privacy ethos using a Swiss VPN, protected by strict Swiss privacy laws. In essence, it has established a connection between the personal and the political, smartly utilising the country’s national laws to benefit people and organisations globally. Proton also funds charities and movements such as the World Wide Web Foundation and Netblocks, further cementing it as an influential NGO.
Perhaps Proton’s most important quality is its determination to maintain independence from advertisers and companies. Originally founded on donations, Proton has funded itself via grants rather than venture capital so that all of its customer's data is never at risk of being mined. One effect of this is that to keep up with the increasing competition in the data privacy sector, Proton has expanded its services to allow more cross-selling and simultaneously has more products to offer, such as drive and calendar privacy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
12% employee growth in 12 months
Company
Company benefits
- These vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events, and team-building activities.
Company values
- People first - Whether serving the Proton community or the broader world, Proton puts people first. it will always put making a positive impact before profits. Proton is independent, neutral, employee-controlled, and does not have venture capital investors.
- Do what is right - Proton believes doing what is right is a competitive advantage. Proton's culture empowers it to do what is right and to do work that it can truly be proud of. It aims to be a tech company with a conscience.
- Science is our foundation - Proton was founded by scientists, and science is part of its DNA and culture. It believes in technical excellence, rigor, and peer review. Integrity, honesty, and transparency are core values.
- We believe in privacy - Proton believes that privacy is a fundamental right and an essential part of being human. Without it, there can be no freedom. Privacy is a deeply held belief that guides all that Proton does.
- Together it’s possible - Proton believes in collective strength. Its mission can only be accomplished by working together with its community. Together, Proton is building a better internet for future generations.
Company HQ
Plan-les-Ouates, GE
Articles
Leadership
Andy Yen
(CEO)Previously PhD Researcher at CERN
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