Strategic Events Lead, Webflow
$139-202k
+ Bonus and RSUs. In Canada, salaries are in CAD and are within:$168,000 - $231,000
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$139-202k
+ Bonus and RSUs. In Canada, salaries are in CAD and are within:$168,000 - $231,000
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- Have 8+ years of experience in an end-to-end ownership role for a 2,000+ attendee flagship user conference (as well as other hosted events) at high‑growth SaaS / tech companies. CMP, CMM, and/or DES certifications are a plus
- Possess superior project management skills with the ability to manage multiple events simultaneously (project management expertise)
- Demonstrated experience launching complex RFPs for venues, agencies, and services. Strong ability to manage agencies and subcontractors to deliver the optimal event experience for the lowest cost. (vendor and venue management:)
- Have a proven track record partnering with C‑suite stakeholders on content, messaging, and on‑site presence for events. Demonstrable acumen with working with and alongside executives to drive decisions and optimal event experiences. (executive presence)
- Master of top event platforms (Cvent, Swoogo, Splash, Bizzabo or equivalent), collaboration stacks (Slack, Zoom, Notion), and analytics dashboards (Salesforce, Tableau). (Technical toolkit)
- Demonstrated experience managing seven‑figure budgets, forecasting, and reconciliation in partnership with Finance across multiple event programs and vendor relationships. (budget acumen
- Experience directing agencies and cross‑functional teams in remote‑first, asynchronous environments. Ability to work across all levels of the organization to deliver optimal event outcomes. (Leadership & influence)
- Have a proven ability to design experiences for distinct personas (e.g., enterprise vs. SMB, developer vs. designer). Experience using audience data to shape agenda tracks, session formats, and networking opportunities. (audience strategy & segmentation expertise)
- Possess a deep understanding of how event strategies support pipeline creation and acceleration. Familiarity with MQL, SQL, and attribution workflows tied to events. Ability to translate qualitative and quantitative feedback into clear ROI stories that influence strategic decisions. (Lead gen & sales alignment)
- Produced a range of formats beyond panels/keynotes: workshops, product theaters, AMAs, on-demand libraries. Demonstrable experience and aptitude in building work back schedules, timelines, tools, and best practices for developing conference content with executive speakers, external speakers, and paid talent. (Session production & format innovation)
- Executed or localizing events in EMEA. Familiarity with international compliance (GDPR, global gifting/shipping logistics, etc.) (Have global events experience)
- Can travel up to ~5-10% (≈ 2-4 weeks per year) for flagship programs and on‑site inspections
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- As the Strategic Events Lead, you’ll drive the vision, strategy, and execution of Webflow’s hosted events program—anchored by our flagship annual user conference, Webflow Conf
- You’ll design and execute high-impact experiences that align with Webflow’s business priorities, deepen customer engagement, and amplify our brand presence across core audiences
- You will build and scale a future-ready hosted events strategy that supports long-term growth, including identifying new opportunities for in-person, virtual, and hybrid experiences
- You’ll serve as a strategic operator and trusted partner to cross-functional teams and external vendors, ensuring every event delivers measurable business value and a world-class experience for our customers, prospects, and internal stakeholders
- Reporting to the Sr. Manager, Events Marketing
- Own the strategy, planning, and flawless execution of Webflow's hosted events program, with Webflow Conf as the premier annual flagship experience
- Develop and scale a multi-format hosted event portfolio, including in-person, virtual, and hybrid events, to grow reach, impact, and brand relevance
- Lead high-stakes, cross-functional initiatives in partnership with senior leaders and C-suite stakeholders to ensure content, programming, and experiences reflect business priorities
- Oversee seven-figure budgets with precision, managing forecasting, reconciliation, and ROI optimization in partnership with Finance
- Source, contract, and manage global agency partners and vendors across production, venue, A/V, F&B, travel, gifting, and broadcast
- Translate attendee insights, data, and pipeline metrics into strategic improvements that drive measurable growth, retention, and satisfaction
- Build and maintain detailed workback schedules and operational playbooks that support team alignment, excellence, and repeatable success
- Elevate executive and customer participation with clear messaging frameworks, speaker enablement, and high-touch experience design
- Collaborate with customer marketing, community, and content teams to maximize pre- and post-event amplification and lifecycle value
- Foster inclusive, accessible experiences that reflect Webflow’s commitment to DEI and global impact
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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