Strategic Events Lead, Webflow
$139-202k
+ Bonus and RSUs. In Canada, salaries are in CAD and are within:$168,000 - $231,000
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding
Job no longer available
Webflow is the way to design, build, and launch powerful websites visually — without coding
501-1000 employees
Job no longer available
$139-202k
+ Bonus and RSUs. In Canada, salaries are in CAD and are within:$168,000 - $231,000
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- Have 8+ years of experience in an end-to-end ownership role for a 2,000+ attendee flagship user conference (as well as other hosted events) at high‑growth SaaS / tech companies. CMP, CMM, and/or DES certifications are a plus
- Possess superior project management skills with the ability to manage multiple events simultaneously (project management expertise)
- Demonstrated experience launching complex RFPs for venues, agencies, and services. Strong ability to manage agencies and subcontractors to deliver the optimal event experience for the lowest cost. (vendor and venue management:)
- Have a proven track record partnering with C‑suite stakeholders on content, messaging, and on‑site presence for events. Demonstrable acumen with working with and alongside executives to drive decisions and optimal event experiences. (executive presence)
- Master of top event platforms (Cvent, Swoogo, Splash, Bizzabo or equivalent), collaboration stacks (Slack, Zoom, Notion), and analytics dashboards (Salesforce, Tableau). (Technical toolkit)
- Demonstrated experience managing seven‑figure budgets, forecasting, and reconciliation in partnership with Finance across multiple event programs and vendor relationships. (budget acumen
- Experience directing agencies and cross‑functional teams in remote‑first, asynchronous environments. Ability to work across all levels of the organization to deliver optimal event outcomes. (Leadership & influence)
- Have a proven ability to design experiences for distinct personas (e.g., enterprise vs. SMB, developer vs. designer). Experience using audience data to shape agenda tracks, session formats, and networking opportunities. (audience strategy & segmentation expertise)
- Possess a deep understanding of how event strategies support pipeline creation and acceleration. Familiarity with MQL, SQL, and attribution workflows tied to events. Ability to translate qualitative and quantitative feedback into clear ROI stories that influence strategic decisions. (Lead gen & sales alignment)
- Produced a range of formats beyond panels/keynotes: workshops, product theaters, AMAs, on-demand libraries. Demonstrable experience and aptitude in building work back schedules, timelines, tools, and best practices for developing conference content with executive speakers, external speakers, and paid talent. (Session production & format innovation)
- Executed or localizing events in EMEA. Familiarity with international compliance (GDPR, global gifting/shipping logistics, etc.) (Have global events experience)
- Can travel up to ~5-10% (≈ 2-4 weeks per year) for flagship programs and on‑site inspections
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- As the Strategic Events Lead, you’ll drive the vision, strategy, and execution of Webflow’s hosted events program—anchored by our flagship annual user conference, Webflow Conf
- You’ll design and execute high-impact experiences that align with Webflow’s business priorities, deepen customer engagement, and amplify our brand presence across core audiences
- You will build and scale a future-ready hosted events strategy that supports long-term growth, including identifying new opportunities for in-person, virtual, and hybrid experiences
- You’ll serve as a strategic operator and trusted partner to cross-functional teams and external vendors, ensuring every event delivers measurable business value and a world-class experience for our customers, prospects, and internal stakeholders
- Reporting to the Sr. Manager, Events Marketing
- Own the strategy, planning, and flawless execution of Webflow's hosted events program, with Webflow Conf as the premier annual flagship experience
- Develop and scale a multi-format hosted event portfolio, including in-person, virtual, and hybrid events, to grow reach, impact, and brand relevance
- Lead high-stakes, cross-functional initiatives in partnership with senior leaders and C-suite stakeholders to ensure content, programming, and experiences reflect business priorities
- Oversee seven-figure budgets with precision, managing forecasting, reconciliation, and ROI optimization in partnership with Finance
- Source, contract, and manage global agency partners and vendors across production, venue, A/V, F&B, travel, gifting, and broadcast
- Translate attendee insights, data, and pipeline metrics into strategic improvements that drive measurable growth, retention, and satisfaction
- Build and maintain detailed workback schedules and operational playbooks that support team alignment, excellence, and repeatable success
- Elevate executive and customer participation with clear messaging frameworks, speaker enablement, and high-touch experience design
- Collaborate with customer marketing, community, and content teams to maximize pre- and post-event amplification and lifecycle value
- Foster inclusive, accessible experiences that reflect Webflow’s commitment to DEI and global impact
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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