Product Marketing Manager, Regard

• 5+ years direct experience in product marketing
• Experience marketing a SaaS product
• Proven track record leading go-to-market strategies in collaboration with Sales, Customer Success, and Product teams
• Experience with marketing automation and other marketing tech (e.g., Hubspot, ABM tools)

Desirable

• We are looking for a high-performing marketer to lead our product marketing and go-to-market activities, reporting directly to Regard’s VP of Marketing
• You will enable the critical connection between our product and the market by defining our positioning, messaging, and competitive differentiation strategy
• You will be a force multiplier for our sales and customer success efforts by developing differentiated and compelling marketing content to enable those teams
• You will work cross-functionally to drive go-to-market initiatives, including new product launches that super-charge our growth and expansion
• Become an expert on our product – develop a deep understanding of the market, our customers, and our competitive landscape
• Lead our go-to-market strategy, collaborating with Sales, Customer Success, and Product
• Own positioning and messaging to elevate the quality of our marketing and sales strategy
• Create strategic marketing assets and broad education around how to best position Regard and our value propositions
• Gather market and competitive intelligence, and establish clear narratives against key competitors
• Partner with our sales team to optimize our sales cycle and improve pipeline velocity
• Collaborate with the rest of the marketing team to support brand building and demand generation; be the custodian of how we represent ourselves in external messaging and creative assets