CRM Marketing Manager, The Athletic
$75-92k
Subscription-based sports content publisher
Be an early applicant
Subscription-based sports content publisher
501-1000 employees
Be an early applicant
$75-92k
501-1000 employees
Company mission
To produce smarter coverage for die-hard fans and redefine the way fans get access to sports content by flipping the normal model for sports journalism.
Role
Who you are
- The ideal candidate is a customer-centric, technically-minded, detail-oriented marketer who can balance manual production needs with a vision for modernizing our workflows through AI and automation
- 3+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email marketing
- A self-starting, “execution-first” attitude with the confidence to make data-driven recommendations and a desire to own the operational process
- Ability to build and manage complex audience segmentation, eligibility rules and suppressions logic to ensure consistent and reliable targeting
- Proven experience in an email/CRM management function
- Hands-on experience with enterprise-level CRM platforms (e.g., Iterable, Braze, Sailthru, etc.) and a working knowledge of HTML
- Superior project management and communication skills with the ability to balance rigorous attention to detail with swift execution across a variety of initiatives
- Strong analytical skills; able to create impactful marketing campaigns
- Experience with A/B testing, messaging, and post-campaign analysis
- Interest in sports, tech, and media is preferred, but not required
- Bachelor’s degree or equivalent professional experience
What the job involves
- The Athletic is seeking a CRM Marketing Manager to own the end-to-end execution of high-impact campaigns focused on engaging, retaining, and converting our readers
- This role will manage the full process from audience segmentation and campaign build to QA, deployment, and monitoring
- Lead the end-to-end execution of programs that build relationships with our readers, develop habitual engagement, and drive subscription starts across email, push, and in-app channels
- Implement new opportunities for automation and personalization through journey building, audience segmentation, and testing roadmaps
- Experiment with AI-forward workflows and ESP-specific automation to make campaign builds faster, smarter, and more efficient
- Assist in managing overall email list health and protecting domain reputation/deliverability across all email efforts
- Drive continuous improvement of business and team channel-specific KPIs, maintaining a clear project process plan and documenting best practices
- Communicate proactively and clearly with business leaders and stakeholders about execution, and performance tracking to plan
- Partner with Design to audit and ensure existing emails are optimized as well as build new and innovative templates for campaigns & workflows
- Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email and push execution and testing as well as new omni-channel technical integrations
Our take
The Athletic provides authentic, in-depth coverage written by journalists who know the teams they write about inside out. Its model bucks the trend of traditional sports journalism outfits by asking for a subscription rather than relying on ad-revenue.
Despite initial doubts that users would be willing to pay for sports journalistic content, The Athletic has found significant success and was acquired by the New York Times in 2022. Despite it operating at a loss directly after the takeover, it was clear that the New York Times perceived this as a long-term investment.
In 2025, it was reported that The Athletic was now profitable, which aligns well with its parent's prediction of profitability within 4 years. This has been aided by accelerated customer growth alongside the rising trend of subscription-based sports news.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2020
$50m
SERIES D
May 2019
$21.8m
SERIES C
Total funding: $139.7m
Company benefits
- Paid Time Off
- Paid Sick Leave
- Paid Parental Leave
- 401 (k)
- Short & Long Term Disability
- Free Subscription
- Competitive Health Care
- HSA & FSA
- Commuter Benefits
Company HQ
Financial District, San Francisco, CA
Leadership
Adam Hansmann
(President & Co-Founder)Previously a McKinsey Business Analyst and then Associate at Calera Capital.
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