Brand Performance Designer, Trainline
£30-40k
2 days a week in office
Europe's leading rail ticketing platform
Be an early applicant
Europe's leading rail ticketing platform
1001+ employees
Be an early applicant
£30-40k
2 days a week in office
1001+ employees
Company mission
We're building the world's no.1 rail platform while empowering greener travel choices, connecting people and places.
Role
Who you are
- You’ll need a strategic and analytical mindset and we’ll value this just as much as we do your design skills
- A strong grasp of typography, layout, and photography will be key to delivering compelling visual solutions
- Additional language skills are desirable but not a requirement
- 3-5 years of experience in digital design with a strong portfolio showcasing both brand and performance-driven design
- Excellent proficiency in Figma
- Good working knowledge of Adobe After Effects, Photoshop and Premiere Pro
- Previous experience in design for performance marketing channels (e.g., Facebook, Instagram, TikTok, Display Ads, Apple App Store, Google Store)
- Basic understanding of marketing KPIs (CTR, CPA, CVR) and how creative can impact these
- Experience designing and optimising app store assets (Apple and Google Play)
- The ability to manage multiple briefs while working efficiently to meet strict deadlines
- Experience in working with both creative and marketing teams
- Strong communication skills and the ability to present data-based design rationale
What the job involves
- We’re looking for a Brand Performance Designer to join our multi-disciplinary Creative Studio and work closely with our Growth Marketing team
- The main purpose of this role is to ensure that our creative output aligns with our brand identity but also drives marketing performance. One of the key responsibilities will be designing A/B tests to optimise CTR, CPA and CVR while continuously improving our creative effectiveness
- Working collaboratively is an extremely important part of this role. You’ll need to have a good relationship with our Senior Traffic Manager, and you’ll interpret briefs and translate them into data-driven design experiments
- The insights might come from the marketing team, our own creative studio or even you
- Experience in brand development is essential, and our core brand elements will need to be applied across all creative, ensuring we produce highly effective static assets across multiple formats for key growth channels
- Creative ideation is also an important part of this role and you’ll be required to contribute to brainstorming sessions and help shape the visual direction of campaigns
- You’ll also need to work closely with our copywriters as creative excellence is rarely achieved in isolation
- The finished product will feature in multiple markets, including the UK, France, Italy, Spain and the US, so a global mindset is essential
- Be the Creative Studio’s main point of contact for the Growth Marketing team, ensuring smooth collaboration and good communication
- Design and deliver A/B creative tests, producing two or more variations based on requests from the Growth Marketing team, or using your own insights
- Continuously optimise and improve Apple and Google app store assets (screenshots, feature graphics and icons) to ensure good conversion rates
- Have a good understanding of marketing performance metrics (CTR, CPA) and apply this knowledge to improve creative effectiveness
- Ensure brand consistency by working with the creative studio’s leadership team while testing different creative approaches to optimise engagement and conversion
- Consistently work to help define and improve our design processes for more efficient production and delivery
- Support in defining and improving design processes for more efficient production and delivery
Salary benchmarks
Our take
Trainline make it super easy to book transport tickets. Its app is intuitive and well designed and its even pioneering paperless travel, allowing users to store their tickets in the app.
Its hyper focused on customer experience and has a product culture of fast iteration to deliver great outcomes for customers.
Its customers make 170,000 journeys a day and it sell 200 tickets a minute.
Its continuing to innovate to stay ahead, using machine learning to predict price movements and integrating with Siri and Google Assistant so people can buy tickets just by speaking to their phone.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"The complex nature of the market as we work with different suppliers is an amazing opportunity to create fluid solutions. A very well segmented..."
Company benefits
- Flexible working (40% min office attendance)
- Cycle to work scheme
- Discounted gym memberships through Wellhub
- Private Health and Dental Insurance
- Enhanced Pension (matched contributions)
- Income Protection
- Share Incentive Plan (buy one get one free)
- Learning budget
- Primary & Secondary Caregiver Leave
- Shared Parental Leave
- Enhanced sick pay
- Free Perkbox subscription
- Electric Vehicle Salary Sacrifice Scheme
- YellowNest - Subsidised Childcare Fees
Company values
- Own It - We care about every customer, partner and journey
- Do Good - We make a positive impact
- Travel Together - We're one team
- Think Big - We are building the future of rail
Company HQ
Farringdon, London, UK
Articles
Leadership
Jody Ford
(CEO)Joined Trainline in 2020 as COO before becoming the CEO in 2021. Previously the Group CEO at Moonpig and Photobox and also spent over 10 years at eBay in various VP roles.
Lisa Hillier
(CPO)Previously the CPO at Gousto, The Restaurant Group, and Just Eat. They also spent over 6 years at Betfair as the Head of HR and Chief Human Resource Officer.
Mike Hyde
(Chief Data Officer)Previously a Director of Data Science at Facebook and as a Director of Business Insights at Skype and Microsoft.
Sakshi Anand
(CGO)Joined Trainline in 2023 as the VP of Growth and President of UK before becoming the CGO in 2025. They are also the Founder of NeuStar Consulting.
People progressing
Gary joined in 2022 from Comparethemarket as Director of Engineering and was recently promoted to VP Engineering, reporting directly to CTO.
Joe joined in 2022 from Meta as Director of Data Science and was recently promoted to VP Data, reporting directly to CTO.
Ali joined in 2023 from Meta and was recently promoted to VP Product, reporting directly to CPO.
Diversity, Equity & Inclusion at Trainline
- 💚 Diversity drives us forward We know that having a diverse team is crucial to Trainline’s ongoing success. A team that is diverse in all forms – gender, ethnicity, sexuality, disability, nationality and diversity of thought are key to Trainline being an inclusive environment where every Trainliner can be their true self. We're committed to creating workplaces where everyone belongs, is celebrated and their differences are valued, creating an awesome employee and customer experience. 💚 Meet our Networks Our diversity networks are inclusive communities developed and led by Trainliners, with sponsorship and support from senior leaders. They're all about empowering and supporting underrepresented groups, by providing a safe space to talk, a place to come up with new ideas and a channel for voices to be heard. 🚀 Women in Leadership 💜 Gender Equality Network 🏳️🌈 Rainbow Train (LGBTQIA+) 🌻 Sunflower (accessibility) 🌍 Ethnic Diversity Network 🐣 Parent & Carers
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