Demand Generation Manager, Drata
$113.5-175.2k
Salary dependent on location + Stock options
Security and compliance automation
Be an early applicant
Security and compliance automation
501-1000 employees
Be an early applicant
$113.5-175.2k
Salary dependent on location + Stock options
501-1000 employees
Company mission
To help companies earn and keep the trust of their users, customers, partners, and prospects.
Role
Who you are
- 5+ years of demand generation, paid media, paid search experience, preferably at a high-growth SaaS company or agency, with experience directly driving paid media in global markets
- Experience using google analytics, google adwords, linkedin campaign manager, 6sense, and other core platforms
- Solid understanding of best practices to drive direct response through paid digital marketing with an understanding of specificities by both channel and market
- Experience with CRM, databases & email automation tools, which may include HubSpot, Salesforce, 6sense and more
- Demonstrated history of collaboration and partnering with cross-functional teams, including sales, sdr, customer success group and more
- Highly strategic, entrepreneurial, and data driven with a growth-driven mindset
- Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
What the job involves
- Drata is looking for a Demand Generation Manager - Paid Media to join the company. This person will be a key member of the growing marketing team at a fast-growing, B2B SaaS startup
- This role will report to Drata’s Director, Demand Generation
- Develop and manage paid and performance media campaigns across North America and priority international markets on digital channels including linkedin, twitter, facebook, paid search (Google/Bing), 6sense, YouTube, and more
- Consistently drive pipeline and customer growth, quickly implementing best practices to identify and acquire new customers
- Draft and edit copy for ads, social media, website, and landing pages that speaks to Drata’s core value propositions and align to key differentiators
- Oversee the management and flawless execution of each external agency to achieve qualified pipeline, cost per opportunity, and efficiency goals; ensuring priorities are clear, data is validated, performance is tracked, and goals are achieved
- Work hand-in-hand with key internal stakeholders, identify new channels and markets that present an opportunity for growth; formulate a plan for success and manage the implementation of the plan while constantly testing, measuring, and optimizing
- Partner with Marketing Operations on reporting and pull analytics that reflect contribution to company goals, as well plans for improvements to achieve channel targets
- Own testing and experimentation with various paid channels, audiences, messaging, content, and buyer journeys, and foster continuous learning
- Develop and manage annual paid digital marketing budget across multiple paid channels and markets to ensure optimal performance and ROAS
- Partner with internal teams to build account-based campaigns, utilizing targeted demos, case studies/use cases, display ads, and search ads that seamlessly work together to target the right personas in the right industries
- Execute (and contribute to the building of) marketing strategies and plans
- Work with sales, csg and other departments to develop assets and ensure quality lead delivery, follow-up and more
- Partner with Marketing Operations to create and optimize email campaigns and landing pages for all stages of the funnel
Our take
Traditional manual compliance workflows are tedious, error-prone and extremely hard to scale, which presents special difficulties for rapidly growing companies in maintaining strong data security. Drata enables companies to manage compliance easily, by automatic monitoring and evidence collection, building a single picture of risk across the company.
The company has several competitors offering compliance automation solutions, including Vanta and Secureframe , but Drata is unique in automating the tasks themselves rather than generating notifications for teams to action. This approach has garnered Drata a client base of thousands of companies including bambooHR, Notion and Abnormal.
Drata has grown swiftly since its 2020 founding. Iconiq Growth and GGV Capital have led Drata's impressive funding rounds. It intends to use its influx of cash to invest heavily in research and development, and to roll out new features for auditors and startups.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2022
$200m
SERIES C
Nov 2021
$100m
SERIES B
Total funding: $328.2m
Company benefits
- 100% coverage for medical, dental, and vision
- $500 annually towards personal development opportunities
- Unlimited vacation policy for strong, fully charged batteries
- Flexible hours and work from home (especially these days!)
- Reach your financial goals while reducing your taxes
- Pre-tax savings plans for healthcare and dependent care
- Work From Home Stipend
- Learning Enrichment Stipends
- 16 weeks fully-paid parental leave
- 401K Retirement Plan
Company values
- BUILT ON TRUST: Trust is our most precious asset, earned through consistency over time.
- ACT WITH INTEGRITY: We do the right thing, regardless of whether anyone else is looking.
- CUSTOMER-OBSESSIVE: Everything we do revolves around the customer at the center of our purpose.
- COMPETITIVE FIRE: It burns from within - we push ourselves harder than anyone else ever could.
- DIVERSITY: Unique perspectives provide a better shared view of a problem and its possible solutions.
- AUTOMATION-FIRST: Our products save companies time and money - efficiency is paramount.
Company HQ
University City, San Diego, CA
Articles
Leadership
Adam Markowitz
(CEO)Previously VP & GM at Instructure. Founder & former CEO of Portfolium. Has worked in Mechanical and Aerospace Engineering.
Daniel Marashlian
(CTO)Former Technical Advisory Board Member at the National University. Previously Senior Director Of Engineering at Instructure. Co-founded Portfolium and RapidEngage.
Troy Markowitz
(COO)Advisor at Knack and former Contributor to Forbes. Previously the VP of Strategy, Growth Markets at Instructure. Prior experience in Business Development.
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