Senior Field Marketing Manager, SnapLogic
20% of US travel is expected
Integration platform-as-a-service for Enterprise
Be an early applicant
Integration platform-as-a-service for Enterprise
201-500 employees
Be an early applicant
20% of US travel is expected
201-500 employees
Company mission
To empower businesses to unleash the full potential of their data and applications.
Role
Who you are
- Proven track record of successfully building and guiding field marketing execution
- Experience working with AE’s and Sales Development teams to overachieve on Marketing funnel goals
- Understanding fundamentals of the marketing funnel from Top to Bottom, and activities to move prospects through to close
- Metrics-driven individual who can have data-driven and inspiring conversations on marketing activities
- Savvy enterprise B2B digital marketer with expertise in live events/face-to-face programs and virtual events
- Enthusiasm for challenges and great interpersonal skills to get the best out of the partners in the Sales and Marketing teams
- Project management and budget management capabilities
- Strong verbal and written communication skills
- 8+ years of Field Marketing experience
- Bachelor’s degree in Marketing or equivalent area of study
- Knowledge of Salesforce CRM is a must. Experience with Marketo and Outreach is a plus
What the job involves
- Field Marketing is the primary liaison between Field Sales and Corporate Marketing
- The Senior Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics such as regional trade shows, conferences, field events (including virtual), direct mail, call campaigns, and webinars
- Their main goal is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers by executing marketing programs
- There will also be a focus on developing customer and partner-centric programs in this role
- This position reports to the Senior Director of Global Field Marketing
- As the primary liaison between the West Field Sales Team and Marketing, you will plan, create, and execute all marketing activities for the region and report results, focusing on achieving the region's Field Marketing pipeline goals
- Track and report on all levels of pipeline metrics, such as qualified sales opportunities and pipeline and bookings contribution
- Coach and enable the Field team to generate outbound opportunities using best practices for target and non-target accounts
- Ensure feedback from the field gets back to Marketing to ensure the Field is being supported for the sales targets
- Work directly with AEs and sales leaders to identify new programs, activities, tools, and processes to create a rolling 6-month marketing plan for each AE territory
- Communicate and advocate for all marketing initiatives, new collateral, website tools, customer success stories, upcoming events, etc., to the regional sales team
- Collaborate with the digital team to drive the progression of suspects and MQLs in the pipeline, as well as with partner marketing to support local partner programs
Our take
The rise in the use of cloud software suggests room for innovation in enterprise technology. However, companies continue to use legacy software and architectures, reluctant to update their systems due to associated costs and complexity.
SnapLogic builds integration platforms for enterprises that allows for the parallel usage of both legacy and cloud apps. This prevents full migration being a necessity, and allows enterprises to monitor and connect both legacy and cloud technologies together to optimize their systems.
The startup currently provides solutions for around 750 enterprises including Adobe, AstraZeneca, pwc and Sony. Investment from Sixth Street Growth, bringing the company to a valuation of over $1B in 2021, has accelerated international expansion and widened the number of partnered enterprises. The latter has included decisions intelligence leader Stemly, which has leveraged SnapLogic's no/low code data platform to enhance its own machine learning.
Steph
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Dec 2021
$165m
SERIES H
Oct 2019
$72m
SERIES G
Total funding: $373.3m
Company benefits
- Employees get the benefit of up to 100 percent coverage for medical, dental, and vision insurance, a competitive compensation package that includes stock options and a 401(k) plan, FSA and Dependent Care Spending Accounts, monthly cell and gym reimbursement, and flexible time off
- How about a catered lunch every day? Check it off the list. We’re also proud of our well-stocked kitchen with snacks and drinks and “Snappy Hours.” Holiday parties and other excuses to celebrate are part of our DNA. And we’re family friendly, too – they’re welcome at many of our company gatherings
- We also toss in a few extras like commuter benefits, wellness offerings (we want you healthy), and best of all, a dog-friendly environment, because dogs remind us to always be in the moment. And they do silly things, too
Company HQ
Hayward Park, San Mateo, CA
Leadership
Gaurav Dhillon
(Chairman & CEO)Started their career by co-founding Informatica Corp in 1992, serving as CEO until 2004. They also founded Jaman.com in 2005, before starting SnapLogic as CEO in 2006.
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