Performance Marketing Manager, Gopuff

Salary not provided

+ Restricted Stock Units + Annual performance appraisal and bonus

Looker

Excel

Google AdWords

Mid and Senior level

London

Food, alcohol, and daily essentials delivery service

Be an early applicant

Food, alcohol, and daily essentials delivery service

1001+ employees

B2CRetailFoodConsumer GoodsDeliveryeCommerce

Be an early applicant

Salary not provided

+ Restricted Stock Units + Annual performance appraisal and bonus

Looker

Excel

Google AdWords

Mid and Senior level

London

1001+ employees

B2CRetailFoodConsumer GoodsDeliveryeCommerce

Company mission

To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.

Job

Company

Role

Who you are

3–5 Years of experience in performance marketing, growth marketing, or media buying
Hands-on experience with performance platforms (e.g., Google Ads, Meta, TikTok, programmatic DSPs)
Deep understanding of marketing attribution models, MMM, incrementality testing, and customer funnel metrics
Experience analysing data in Excel, Looker, or similar analytics toolsExperience managing budgets and delivering against performance KPIs

What the job involves

Own and optimise paid media channels (e.g., paid search, social, display, video) to hit customer acquisition and retention goals
Analyse and report on marketing mix performance, attribution, and ROI across campaigns
Collaborate with data, creative, and product teams to develop and test new growth strategies
Develop insights and recommendations that improve campaign performance and LTV / CAC
Contribute to broader strategic planning for always-on, seasonal, and stunt campaigns
You have:

Salary benchmarks

Our take

Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.

Gopuff currently operates in over 1,000 cities and is adding more. The company has made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.

The company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup. After abandoning plans to IPO in mid-2022, it is focusing back on profitability, though the company has faced some scrutiny over its methods and has had to search further afield for funding at a time when venture capital is scarce. Regardless, Gopuff is well set to remain a major player in the market.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

-11% employee growth in 12 months

Glassdoor (2.7)

Company

Funding (last 2 of 10 rounds)

Dec 2021

$1.5bn

CONVERTIBLE

Jul 2021

$1bn

SERIES H

Total funding: $5.0bn

Company benefits

Gopuff employee discount
Career growth opportunities
Internal rewards programs
Annual performance appraisal and bonus
Equity program

Company HQ

Northern Liberties, Philadelphia, PA

Leadership

Yakir Gola

(Co-CEO & Co-Founder)

Founded GoPuff whilst studying at Drexel University.

Rafael Ilishayev

(Co-CEO & Co-Founder)

Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.

Share this job

View 7 more jobs at Gopuff