Integrated Marketing Specialist, DeepIntent
$90-100k
+ Performance based bonus or commission
More information about location
Healthcare advertising platform
Job no longer available
Healthcare advertising platform
201-500 employees
Job no longer available
$90-100k
+ Performance based bonus or commission
More information about location
201-500 employees
Company mission
To measurably improve the lives of patients through innovation at the heart of advertising technology and healthcare.
Role
Who you are
- The ideal candidate is collaborative, detail-oriented, experienced in HubSpot (or equivalent), and comfortable writing and executing email campaigns
- 2+ years of experience in B2B integrated marketing, marketing operations, email marketing, or content marketing
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, or similar tools
- Strong project management, organizational, and time-management skills
- Clear written and verbal communication skills with strong attention to detail. Writing is a plus!
- Comfortable working cross-functionally with content, brand, sales, and revenue teams
- Data-driven mindset with interest in learning how to analyze and optimize campaign performance
- A collaborative, proactive team player who thrives in a fast-paced, growth-oriented environment with an ability to make an immediate impact
- Passionate about building scalable marketing programs and amplifying compelling brand stories
What the job involves
- We are seeking an Integrated Marketing Specialist to support the execution and optimization of integrated marketing campaigns across multiple channels, including digital advertising, partnerships, email, and content amplification
- This role also assists with marketing operations using HubSpot for campaign and email marketing
- You will collaborate closely with Senior Integrated Marketing Manager, Marketing Leadership, and cross-functional partners across content, brand, sales, and revenue teams, while coordinating with external agencies to ensure campaigns are delivered on time and aligned to business goals
- Support the execution of integrated marketing campaigns that align content, brand, demand generation, and ABM objectives
- Ensure messaging and creative are consistent across channels and touchpoints
- Coordinate with cross-functional teams (content, brand, sales, revenue) to support campaign timelines and deliverables
- Support and follow established campaign and UTM structures within HubSpot
- Help maintain an integrated marketing calendar to ensure consistent and timely execution
- Assist and collaborate with partner agencies on multi-channel demand generation campaigns to drive awareness, engagement, and pipeline
- Support paid media campaigns by coordinating creative assets, messaging, and landing pages
- Support ABM programs for priority accounts, including list management, campaign setup, and reporting
- Assist with co-marketing initiatives by coordinating assets, timelines, and partner deliverables
- Execute email campaigns including content, QA, deployment, and basic optimization
- Support testing initiatives (subject lines, messaging, CTAs) and performance tracking
- Work with Sr Integrated Marketing Manager on analytics and reporting to ensure best practices and standard process documentation
- Pull and organize campaign performance data from marketing platforms and CRM tools
- Support reporting, dashboard updates, and data hygiene efforts
- Work with the marketing team on campaign tracking and optimization initiatives
Our take
Pharma companies have been slower to adopt programmatic advertising due to unique targeting and regulatory challenges. this has hindered their ability to effectively communicate their wellness services and engage the right audiences. DeepIntent was founded to address this gap with technology that enables better communication and more targeted advertising.
The platform is developing a marketplace that integrates offline health data with online identity, creating a privacy-safe environment for media buyers and sellers. This allows pharma companies to connect with target audiences while meeting regulatory standards and making their advertising more efficient.
DeepIntent has a number of awards to its name, including recognition for its HealthFirst Vaccine Audiences solution, which was named one of 2024's most innovative products by PM360. With this and continuing growth, the company is well-positioned to lead in health advertising for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- 401(K) Matching: Our 401(k) program includes a 4% company match
- Referral Bonuses: Since great people know great people, we offer referral bonuses up to $5,000
- Generous Benefits: Our top-notch healthcare benefits include free dental and vision
- Pet Insurance: With Fetch, our top-notch health insurance also extends to your pets
- Parental Leave: We offer up to 16 weeks of paid leave to new parents
- Wellness Benefits: We care about your whole health and offer free fitness, family planning, and meditation resources
- Flexible PTO: We offer a flexible PTO program
- Tech Stipend: DeepIntent provides a monthly stipend for Wi-Fi and cellular service
- WFH Allowance: We want to help you set up your home workstation for success
- Team Events: We have a fun team and offer plenty of opportunities to connect
Company HQ
Theater District, New York, NY
Leadership
Chris Paquette
(Founder & CEO)Previously worked as a Data Scientist at the Memorial Sloan Kettering Cancer Center.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at DeepIntent