Product Marketing Lead, Eventbrite
Strategic Initiatives
$140.2-224.3k
A platform for creating, sharing, finding and attending events
Job no longer available
A platform for creating, sharing, finding and attending events
1001+ employees
Job no longer available
$140.2-224.3k
1001+ employees
Company mission
Eventbrite's mission is to bring the world together through live experiences.
Role
Who you are
- 8+ years experience, including a background in new product development, product marketing, or business strategy, especially driving zero-to-one product launches
- Preferred experience leading efforts to enter and grow products in international markets
- Demonstrated success with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion
- Highly data-driven with strength in deriving actionable insights from data and research
- Biased towards action with the ability to flex between big strategic decisions and building tactical work plans
- Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers
- Strong writing skills and demonstrated understanding of messaging strategy
- Energized by collaborative work; attacks big problems with big ideas and without ego
- Ability to manage multiple projects at one time, prioritizing and organizing effectively
- Experience managing direct reports
What the job involves
- As Product Marketing Lead for Strategic Initiatives, you will drive game-changing strategies to unlock new opportunity areas, driving initial market penetration and growing revenue.
- You will act as the bridge between Product Management and Marketing to coordinate successful product launches and market entry strategies by articulating market requirements, defining and measuring success, executing go-to-market plans, and crafting messaging that clearly communicates the value of Eventbrite’s offering.
- In partnership with research, analytics, and customer-facing teams, you will develop a deep understanding of our audience segments and their needs to recommend growth strategies and champion the customer throughout the organization
- Work closely with UXR, Market Research, and Product to identify core advertiser segments and their jobs to be done, unmet needs, and decision-making processes
- Craft a robust learning agenda in partnership with research and analytics teams to evaluate and respond to emerging trends and positioning
- Translate this understanding of customer segments into clear value props, messaging, and marketing claims that communicate our value
- Drive full-funnel go-to-market planning - including brand, content, product experience, PR, paid media, brand, and customer marketing - to meet user and business KPIs
- Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement
- Gather qualitative and quantitative insights by talking regularly to customers and working with our research and customer-facing teams
- Develop a perspective on the market and present compelling business cases to drive prioritization of key investments to unlock new opportunities
Our take
Eventbrite has changed the way that we find and attend live experiences in the age of the internet.
The company sees itself as offering a total service because it allows users to find and purchase tickets online as well as empowering creators of events. By focusing on ease of use for event hosts, they believe they can stay ahead of competitors.
Fraud and commercial reselling are two of the biggest challenges in the industry, and Eventbrite have been pioneering with their work in this area. They use sophisticated algorithms to identify bad actors both in the purchase process and post-sale. They also provide access to fair and secure ticket exchange programs so reselling happens through their platform.
Eventbrite prides itself as a market leader in ease of use for its hosts, but it faces pressure to provide a more complete offering in the face of innovative competitors like TicketFairy, Chumi and Stubhub. Furthermore, in the face of economic downturn and dwindling event sales, the company were forced to cut 8% of its workforce in February 2023, indicative of belt-tightening across the whole events sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Bike to Work Scheme
- Childcare vouchers
- Work from home opportunities
- Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses
Company HQ
SoMa, San Francisco, CA
Leadership
Julia Hartz
(CEO)Previously worked for Fox Networks and MTV.
Kevin Hartz
(Chairman)Co-Founder and CEO of Xoom Corporation, an international money transfer company that went public and was acquired by PayPal in 2015.
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