Marketing Director, England & Wales Cricket Board
13 Months Fixed Term Contract, Maternity Cover
3+ days a week in office
National governing body for cricket in England and Wales
Posted today
National governing body for cricket in England and Wales
201-500 employees
Posted today
3+ days a week in office
201-500 employees
Company mission
To improve lives and connect communities through cricket.
Role
Who you are
- The successful applicant will possess strong strategic vision and experience of building audience-led growth strategies, leading major brands and delivering measurable commercial outcomes
- You are a highly experienced marketeer who has built and executed successful national campaigns for major sports events
- You have a passion for people and are great at building relationships
- You have a deep understanding of marketing and brand strategies
- You have a proven track record in sport and fan engagement
- You enjoy driving a high-performance team
- You thrive on collaboration, building relationships at every level of both yours and partner organisations
- An analytical and creative mindset
- Deep understanding of audiences and consumer brands and fan behaviour
- Experience developing and leading national brand and audience growth strategies
- Experience delivering insight-led marketing programmes, commercial partner packages and measurable commercial outcomes
- Strong stakeholder management and influencing skills across complex organisations
- Knowledgeable in a variety of disciplines including sales, marketing, sports sponsorship
- Familiarity with legal agreements and commercial contracts
- Experience leading agency and strategic partner relationships
What the job involves
- Employment Type Contract 13 months if starting Dec 2026. For later starts, the contract duration will be adjusted accordingly
- The maternity cover role is accountable to the Chief Revenue Officer for leading delivery of the ECB’s 2027 marketing priorities and growth agenda. The role is responsible for directing the marketing strategy of all ECB brands and competitions, growing the long-term value of England Cricket, ECB brands, audiences and competitions across England Cricket, The Hundred, Domestic Cricket and Recreational Cricket
- This includes audience growth, brand development, commercial partner activations, customer engagement and commercial value creation. The role has responsibility for all ECB marketing spend, agency partnerships and a team of six
- They will be responsible for progressing a defined one-year strategic agenda and maintaining momentum across key growth initiatives during a critical period for the game. This role will work closely with stakeholders across Insight, Commercial Partnerships, Content, Digital, Communications, Insights and all 18 Professional Counties to deliver a unified approach to audience growth and fan engagement
- The Marketing Director will be accountable for refining and delivering the vision, priorities and support services for all marketing activity across cricket in England and Wales during 2027, including the Ashes, while shaping the strategic direction for 2028 within the framework of the existing 2026-2029 marketing strategy. Working in collaboration with strategic partners and agencies, including Two Circles, they will enable teams and venues to deliver sustainable audience growth, attendance, engagement and revenue
- The primary goal is the growth of cricket audiences, fan engagement and commercial value through audience-led marketing, brand development, and data-informed decision making across England Cricket, The Hundred, Domestic Cricket and Recreational Cricket
- Overseeing the overall marketing strategy for England Cricket, The Hundred and all domestic competitions, as well as with key recreational cricket initiatives
- Driving marketing discipline across the cricket network, establishing and securing buy-in for the growth of every competition through acquisition, retention and customer growth
- Defining audience growth priorities and supporting delivery of the ECB’s 2027 strategic marketing agenda
- Devising, communicating and ‘landing' sales windows and on-sale periods across the calendar, for all competitions
- Supporting on event strategy and objectives along with the events team, aligned to ECB’s Inspiring Generations vision
- Leading marketing initiatives that accelerate growth in women’s cricket audiences, attendance and engagement
- Partnering with Content, Communications, Digital, Data and Commercial teams to deliver integrated content-led marketing programmes
- Supporting commercial teams in ideating brand activation campaigns, partnership packages, maximising partnership, licensing and marketing opportunities
- Overseeing delivery of strategic initiatives that improve customer experience, engagement and marketing effectiveness, including Cricket Live
- Directing all Team Marketing Services (the initiative to support Counties marketing strategies) resources in partnership with Two Circles, to achieve agreed audience and commercial goals
- Accountable for reviewing and approving advertising campaigns, marketing reports, partner contracts, billing and departmental expenditure
- Accountable for the recruitment, management and development of personnel within the marketing team
- Accountable for reviewing and approving advertising campaigns, marketing reports and data collection, partner contracts, billing and the Department’s expenditure budget
Application process
- Closing: 5:00pm, 20th Sep 2026 BST
- Your application will be anonymously reviewed by our hiring team to ensure fairness
- You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review
Salary benchmarks
Our take
The England & Wales Cricket Board (ECB) is the national governing body for cricket in England and Wales. By running teams, overseeing domestic and recreational cricket, and coordinating participation programmes, the organisation seeks to inspire a generation to say "Cricket is a game for me".
ECB oversees all levels of cricket in England and Wales. This includes the national teams and county cricket; men's, women's and disability teams. Between 2020 and 2024 it prioritised initiatives such as nurturing the local core of the game, making cricket more accessible, engaging youth players and boosting the women's game - all towards creating a more inviting world of cricket in England and Wales.
The organisation continues upon this mission, hoping to improve lives and connect communities. With cricket being one of the most popular sports in the country, this provides a broad reach for ECB to make a difference as it pushes the sport forwards for players (and spectators) from the casual to professional.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
Meet Adam, Analysis & Insights Manager
Company
Company benefits
- Holiday - 25 days a year
- Volunteering – 2 days a year
- Pension Scheme
- Private medical insurance
- Employee health cash-back plan
- Long-term sickness insurance
- Life assurance - a multiple of your annual basic salary
- Enhanced family leave and pay
- OpenBlend - an innovative coaching and performance management tool
- Learning and Development - a range of programmes and initiatives to help you develop and reach your potential
- Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice
- Cycle 2 Work Scheme
- Season ticket loan
- Preferential access to tickets to England games
Company values
- Progress with Purpose - We stay open to change to keep the game moving forward.
- Run on Respect - We ensure our game is based on fairness, respect and decency.
- Build Belonging - We actively include so everyone can find a place in the game.
- Embrace Enjoyment - We make sure everyone finds fun in the game.
Company HQ
National Cricket Performance Centre
Articles
Leadership
Richard Gould
(CEO)Formerly Chief Executive of Bristol City Football Club for 1.5 years, Surrey County Cricket Club for 10 years and Somerset County Cricket Club for 5.5 years. Before that, they were Commercial Director at Bristol City Football Club.
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