Website Marketing Manager, Wpromote

• 3–5 years of experience in digital marketing with a focus on website management, traffic growth, or conversion optimization
• Experience working in a CMS environment (WordPress, HubSpot, Webflow, or similar)
• Familiarity with website analytics tools (e.g., Google Analytics), SEO tools, A/B testing, and CRO tactics
• Basic understanding of tag management (Google Tag Manager) and site performance tracking setups
• Demonstrated ability to manage and optimize websites to support growth goals
• Strong communication skills with the ability to work cross-functionally
• Solid project management skills and attention to detailAn analytical mindset with the ability to turn data into actionable recommendations

Desirable

• We’re looking for a Website Marketing Manager to own Wpromote’s digital front door
• As an individual contributor, you’ll boost traffic, optimize user journeys, manage content, and improve key performance metrics like bounce and conversion rates
• . This role is hands-on but highly collaborative, working across the Agency Marketing team to align initiatives with bigger-picture goals
• Reporting to the Senior Director of Demand Generation, you’ll make a direct impact on how our brand shows up online and drives growth
• Managing the Wpromote website to ensure it is optimized for user experience, SEO, and conversions
• Regularly update content and contribute to strategies that drive traffic and engagement
• Supporting analysis and improvements to the user journey from entry points to conversion, aiming to enhance engagement and conversion outcomes
• Tracking website traffic, user behavior, and KPIs, using insights to recommend and implement improvements
• Executing on the website content strategy in partnership with content creators and the creative team
• Assisting in the implementation and testing of CRO tactics (A/B testing, personalization, landing page optimization)
• Collaborating with the Demand Generation team to review the performance of agency-led initiatives and contribute recommendations for improvement
• Build landing pages that support overall agency marketing initiatives
• Partnering with internal stakeholders across Brand, Creative, and Content to ensure digital marketing efforts are cohesive and aligned with the broader marketing strategy
• Preparing regular performance updates on site traffic, conversion rates, and overall insights for leadership, highlighting successes, opportunities, and next steps