Digital Account Director, Wpromote
$95-130k
+ Annual bonus
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$95-130k
+ Annual bonus
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 5-7 years experience marketing in digital channels – search (organic and paid), social, email – and working with creative and development teams to produce digital assets and websites]
- Bachelor’s degree in Marketing, Communications, or related field
- Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
- The ability to work in a “team structure” that fosters collaboration
- An energetic attitude and be passionate about your career
- Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
- Solid and proven ability to help lead a team
What the job involves
- As an Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level
- You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses
- This position will also draw on project management skills, including project definition, scope and risk management; strategy, including understanding of business and marketing objectives; measurement, and analysis
- Managing the client relationship and act as the lead point of contact for all client requests
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, industry, and competition
- Bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
- Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Leading the development of integrated marketing plans across multiple channels (paid search, SEO, email, display, social, etc)
- Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Serving as quality control for all deliverables
- Managing projects on time and on budget, inclusive of project plan development, distributing call recaps, agendas, deliverables, and reporting
- Overseeing account and specialist teams on a project and client basis
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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