Growth Marketing Manager, Solidus Labs
Crypto-native compliance & risk monitoring
Open for applications
Crypto-native compliance & risk monitoring
21-100 employees
Open for applications
21-100 employees
Company mission
To enable safer crypto trading throughout the investment journey across all centralized and DeFi markets.
Role
Who you are
- This role is ideal for someone who’s both analytical and creative, fluent in LinkedIn Ads and Google Ads, comfortable running experiments, and eager to explore how AI and localized strategies can scale awareness and conversions
- 3- 5 years of experience in growth or performance marketing, ideally in B2B SaaS, in fintech or crypto
- Proven success managing multi-channel campaigns (LinkedIn Ads and Google Ads required)
- Experience with SEO and/or GEO optimization strategies
- Strong analytical skills; proficiency with HubSpot, GA4, and campaign dashboards
- Familiarity with A/B testing, funnel optimization, and conversion tracking
- Hands-on with creative and copy development; able to adapt messaging to multiple audiences
- Bonus: Experience with AI-driven marketing tools, Webflow, Canva, Figma, Ahrefs, Notion, and community platforms like Discord or Reddit
What the job involves
- Solidus Labs is expanding its marketing team with a Growth Marketing Manager to drive the next phase of our growth. You’ll own and optimize a range of acquisition channels, from paid media and SEO to experimentation with emerging technologies and markets including GEO
- You’ll collaborate closely with marketing leadership to attract, engage, and convert new audiences while maintaining a unified and credible brand presence across all channels
- You’ll have full visibility into campaign strategy, creative development, and performance analytics across one of the fastest-growing brands in digital asset compliance
- Plan, execute, and optimize campaigns across LinkedIn Ads, Google Ads (SEM/Display), and other relevant platforms
- Manage budgets, targeting, and creative optimization to maximize ROAS, lead quality, and pipeline growth
- Design and run A/B tests for ad copy, landing pages, and audience segments to identify performance drivers
- Build and maintain campaign dashboards; report insights, trends, and recommendations to marketing leadership
- Experiment with emerging channels and automation tools to uncover new growth opportunities
- Collaborate with content and SEO teams to improve on-page and off-page performance
- Implement keyword, LLM, and GEO-based optimization strategies to strengthen search visibility and local reach
- Analyze traffic sources and user behavior to identify conversion-rate optimization opportunities across pages
- Support content production for campaigns, blogs, and landing pages with performance-minded copy and structure
- Manage the paid and organic strategy for social channels (LinkedIn, X/Twitter), aligning posts and promotions with campaign goals
- Coordinate with design and content teams to ensure visual and messaging consistency
- Track and report social engagement trends; use insights to inform paid targeting and content strategy
Our take
As cryptocurrency and other digital assets edge closer to the mainstream, investors still harbor concerns about their integrity and security. Solidus is one of a number of companies trying to alleviate these fears through surveillance and risk monitoring software to detect manipulation, fraud, and security threats on cryptocurrency trading platforms.
The fact that Solidus convened the Crypto Market Integrity Coalition, which has been joined by over 30 companies including the likes of Coinbase, Robinhood, and Deltect, also highlights the position of respect that it has carved out. After recently securing major funding, the company is now focusing on accelerating the deployment of its capabilities and expanding R&D.
While crypto exchanges are currently under increased scrutiny, this is a sign of their increasing appeal to investors and mainstream businesses, and security and compliance solutions such as those provided by Solidus are likely to see growing demand as a result.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
May 2022
$45m
SERIES B
Nov 2021
$15m
EARLY VC
Total funding: $86m
Company HQ
West Village, New York, NY
Leadership
Asaf Meir
(Co-Founder & CEO)Former Research Development Team Lead with the Israeli Defense Force, and former Program Manager at Microsoft. They then spent three years working at Goldman Sachs before co-founding Solidus Labs.
Praveen K. Dosodia
(Co-Founder & Chief Architect)Served as a Vice President at Goldman Sachs before co-founding Solidus Labs. Before joining Goldman Sachs, they worked as an Analyst and Senior Engineer at Morgan Stanley.
Chen Arad
(Co-Founder & CXO)Founding Advisory Council Member and Chair, Market Integrity Working Group of Global Digital Finance. Former Media Lecture at Brandeis University, Waltham, MA, and Hebrew College, Boston, MA.
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