Head of Marketing, The Adventurists

• Experience creating and managing multi-platform content marketing campaigns.
• Demonstrable experience developing marketing systems and processes.
• Experience leveraging tight budgets to outsize results.
• Ability to switch from hands-on execution to delegation and management with in house team and international crew of contractors.
• Genuine interest in international adventures and electric vehicle manufacturing.
• Good eye for quality content of all types plus the ability to write briefs that create it.
• Skills in crafting (or guiding the craft of) copy that speaks with The Adventurists’ unique voice. It’s easy to get wrong, and this role needs to be able to catch it and correct it.
• Analytical mental toolbox to decode past & predict future trends in our business & execute accordingly.

Desirable

• Lead all marketing activities for The Adventurists, The Equestrianists and Venturo
• Refine the entire customer journey, removing obstacles and smoothing the way until it gleams with efficiency and moves folks along it like greased lightning
• Develop and execute digital cross channel strategy including organic and paid social, PPC advertising, email marketing, website content and more to drive awareness, consideration and conversion. Provide analytics and reporting on the results on a regular basis
• Move us quickly to a proactive stance in our marketing, putting us on the front foot. Our sales cycle begins 12-18 months in advance of adventure launch, so marketing plans must follow suit
• Create and manage the content calendar, working closely with the wider team to proactively focus efforts on adventures that have capacity
• Hands on posting on social media and website updates as required
• Create email marketing content and automations, using the CRM to target specific segments
• Gather data from (currently) disparate systems and draw insights to be converted into solid strategies
• Use scientific marketing experiments such as A/B testing and data analysis to drive better results
• Spring clean our systems and processes to facilitate growth from a solid footing. Within a budget, there’s a blank slate to build a marketing ecosystem of your own devising – a unique chance to build it right – rather than arriving into an established and immovable organisation
• Foreseeing the need for additional marketing resources, search, selection, onboarding, training

• Initial introduction call & questions for shortlisted candidates
• Video call interview
• In person interview