Senior Direct Marketing Manager, Apollo.io
$163-230k
Salary range dependent on candidate location
AI sales platform
Be an early applicant
AI sales platform
201-500 employees
Be an early applicant
$163-230k
Salary range dependent on candidate location
201-500 employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- You are a master of driving top-of-funnel brand awareness in a highly quantifiable way, bringing the rigor of performance marketing to channels that are often treated as unmeasurable
- 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company
- Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies
- Strong creative partnership skills, able to write compelling briefs, give sharp feedback, and collaborate with design and video teams
- Experience with programmatic CTV and audio buying platforms
- Familiarity with direct mail and gifting platforms and how to integrate them into broader demand generation programs
- Highly analytical with a performance marketing mindset, comfortable defining KPIs, building measurement plans, and presenting results with statistical rigor
- Experience working within ABM frameworks and aligning offline programs to target account lists
- Proven ability to build programs from scratch in a fast-moving, cross-functional environment
What the job involves
- As the Senior Direct Marketing Manager II, you will own Apollo's emerging direct and offline channel portfolio, including Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting
- You will partner closely with the Paid Acquisition team and the Creative org to build programs that are both brand-building and business-driving, with the measurement frameworks to prove it
- Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns
- Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships
- Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel
- Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented
- Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels
- Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels
- Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities
Our take
Today, businesses are struggling to make their go-to-market (GTM) strategies simple, connected, and intelligent. In most organizations, sales and marketing teams juggle a maze of disconnected tools just to reach the right customers and close deals. This results in a lot of manual work and missed opportunities. So Apollo.io is stepping in to fill the gap and redefine how modern revenue teams operate by unifying the entire GTM process under one AI-powered roof.
It's trusted by millions of users and over 550,000 companies, including fast-growing startups to established enterprises like Autodesk and Cyera. Apollo's strength lies in combining B2B data with advanced AI to automate everything from prospecting and outreach to deal management and data enrichment. And its new "Agentic End-to-End GTM Platform" takes this one step further by introducing AI agents that act as co-pilots, working alongside sales and marketing teams to research leads, personalize outreach, and streamline workflows.
Recently, the company surpassed $100M in annual recurring revenue, expanding its leadership team with veterans from Zendesk, Intercom, Box, and Miro, and even launched a major product overhaul centered on its new "Vibe GTM" approach. And with its Agentic platform now bringing AI into every stage of the customer journey, Apollo sure is positioning itself to define the next era of AI-powered sales.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.4m
Company benefits
- Remote & in-person roles: Work from wherever you thrive, with all the tools and support you need to be successful.
- Flexible time off: We don't count vacation days. When you need a break, take it — no strings attached.
- Competitive pay: We offer strong salaries, performance bonuses, and equity opportunities for most roles.
- Global healthcare coverage: Medical, dental, and vision benefits are available in the US, Canada, India, and other supported countries.
- Office and learning stipend: Get support for your growth with stipends for books, courses, and home office setup.
- Mental health and coaching support: Access professional coaching and mental health resources for you and your dependents.
Company HQ
SoMa, San Francisco, CA
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