Digital Marketing Manager, Payscale
$85.4-128.2k
Offers bonus,
More information about location
Compensation software & data
Be an early applicant
Compensation software & data
501-1000 employees
Be an early applicant
$85.4-128.2k
Offers bonus,
More information about location
501-1000 employees
Company mission
To help organizations transform pay decisions from an uncertain compromise to a confident commitment.
Role
Who you are
- 4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance
- Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)
- Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting
- Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow
- Experience analyzing and optimizing site performance by traffic source, persona, or segment
- Comfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc
- Hands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus
- Experience with session recording and heatmapping tools
- Salesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)
- B2B SaaS experience is highly preferred
What the job involves
- Payscale is looking for a Digital Marketing Manager who lives and breathes website performance
- This is a hands-on role that owns how our marketing website attracts visitors, engages them once they arrive, and converts them into pipeline — through search strategy, performance monitoring, and AI-accelerated analysis
- You will be the primary owner of top-of-funnel web performance — turning search, traffic, and engagement data into insights, prioritizing the highest-impact optimizations, and using AI tools to move faster than manual analysis allows
- You're equally comfortable auditing technical SEO, diagnosing why a page underperforms for a specific traffic source or persona, and using AI to accelerate both
- This is a growth-oriented web performance role for someone who wants to own outcomes across the full attract-engage-convert arc
- Own on-page and technical SEO strategy across payscale.com: keyword strategy, content structure, internal linking, site health
- Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves
- Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly
- Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one
- Monitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign
- Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue
- Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants
- Work directly in Webflow to implement data-driven tests, updates, and optimizations
- Continuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type
- Own web analytics and reporting for site-wide performance (GA4 + GTM)
- Build and maintain dashboards tracking traffic, engagement, and conversion across key pages and journeys, sitewide
- Use AI tools to accelerate analysis, surface insights, and speed up reporting
- Diagnose funnel drop-off using both quantitative data (GA4) and qualitative tools (heatmaps, session recordings)
- Deliver consistent reporting and recommendations to marketing leadership
- Partner closely with Demand Gen, Content, Product Marketing, and Marketing Operations to translate campaign and content needs into search-visible, high-performing web experiences
- Help drive a more data-driven, AI-assisted way of working across the web and marketing teams
Our take
Although pay isn't always the main motivator when it comes to selecting a new job, compensation matters for a raft of reasons. All things being equal, talent that is underpaid will pass on an uncompetitive offer and become demotivated by lower-than-market pay, and the gender gap in salaries sees women earning up to 20% less than men in the same roles, which is both unfair and bad for morale.
Payscale exists to provide a clear view of a company's overall offering while at the same time providing real-time data on the jobs market, allowing HR teams to adjust compensation and price jobs instantly and accurately in line with their industry's standards. It also gives job seekers information on expected salaries for the positions they are interested in, along with a range of career planning and negotiation tools.
This approach is sorely needed, as governments are beginning to legislate on pay transparency and job seekers are increasingly expecting to know where they stand compared to the people they'll be working next to. Already counting The Washington Post, United Healthcare and the New York Times among its customers, Payscale has grown steadily through marketing and aggressive acquisitions, and is now very well placed to take advantage of the move to benefits transparency in the HR sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2011
$7m
EARLY VC
Jul 2007
$10.3m
SERIES C
Total funding: $27.5m
Company benefits
- Flexible paid time off (PTO)
- Paid holidays and floating holidays
- Company-sponsored volunteer hours
- Complimentary days off based on meeting company goals
- Comprehensive medical, dental, and vision, covered up to 100% by Payscale
- Life and disability insurance, covered up to 100% by Payscale
- Employee assistance program
- Flexible spending account
- Infertility benefits
- Company matched and immediately vested 401k
- Paid development hours
- Learning and development opportunities
- Regular pportunities to meet with executive leadership
- Annual remote work stipend for wellness or home office equipment
- 16 weeks paid parental leave
Company HQ
Pioneer Square, Seattle, WA
Leadership
Chris Hays
(CEO)Chris joined Payscale in 2024 as CEO. Prior to that, they spent nearly 8 years at ZoomInfo as the President & COO. They also spent 7 years at Inside Sales Team as a VP of Operations, and 10 years at Avaya as a Finance Director.
Lexi Clarke
(Chief of Business Operations)Lexi initially joined Payscale in 2020 as a Director of People, since then they have held various roles, becoming CPO in 2023. They previously worked in HR roles at Convoy, Redfin, Boeing, and One Kings Lane.
Kate Peter
(CCO)Previously a Global VP of Customer Experience at Anaplan, and Global Head of Customer Success at Harvard Business Publishing. They also spent 4 years at Gainsight in various roles, including Head of Enterprise Customer Success.
Peh Keong Teh
(Chief Product Officer)They have been at Symend since 2020, previously serving as President, CPO & CTO, now serving as an Executive Advisor. Previously they spent 3 years at Salesforce as a Senior VP of Marketing Cloud, 1 year at Oracle in product Management (Oracle Bare Metal Cloud), and 10 years at Microsoft in various roles, including Principal Group Program Manager (SQL Azure).
Philip Watson
(CFO)Previously the CFO at Paddle and a Portfolio Finance & Operations Director at Hg. They also spent over 7 years at ZoomInfo in various VP roles.
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