Director of Product Marketing, AssetWatch
Remote monitoring for proactive maintenance
Be an early applicant
Remote monitoring for proactive maintenance
101-200 employees
Be an early applicant
101-200 employees
Company mission
To build the leading proactive maintenance platform for industrial organizations around the world.
Role
Who you are
- The ideal candidate has a proven track record in enterprise B2B SaaS, has experience with user conferences, Customer Advisory Boards (CABs), analyst relations, and partner programs, and knows how to translate product value into compelling messaging that drives awareness, adoption, and advocacy
- 5-8 years of experience in product marketing or related roles in B2B SaaS, with 3+ years leading cross-functional marketing initiatives
- Demonstrated success managing analyst relations, Customer Advisory Boards, and customer-facing events
- Experience building customer marketing and/or partner marketing programs that drive pipeline and retention
- Strong understanding of buyer journeys, persona development, and go-to-market planning
- Has lead a team of at least 3 people or more
- Excellent storytelling, writing, and presentation skills
- Strong strategic thinker with an analytical, data-driven approach
- Proven leadership in cross-functional environments and experience influencing senior stakeholders
- Comfortable working in a fast-paced, high-growth environment with shifting priorities
- Passion for leveraging AI to efficiently and effectively scale teams and processes
- Experience in vertical SaaS or a technical industry
- Familiarity with tools like Salesforce and HubSpot
- MBA or advanced degree in business or marketing a plus
What the job involves
- We are seeking a strategic, customer-obsessed Director of Product, Partner, and Customer Marketing to lead the messaging, positioning, and go-to-market strategy across our product portfolio—while also spearheading partner enablement and customer engagement programs.
- This is a highly cross-functional leadership role that combines deep product marketing expertise with a strong focus on partner ecosystem success and customer lifecycle marketing
- Own the development of compelling product positioning, messaging, and value propositions tailored to key personas and industries
- Lead go-to-market planning and execution for product launches, feature releases, and strategic initiatives
- Conduct competitive analysis and market research to inform product strategy, pricing, and differentiation
- Partner with sales, product, and revenue leadership to drive adoption and revenue growth through strategic messaging and enablement
- Build and execute programs that increase customer retention, expansion, and advocacy throughout the customer lifecycle
- Participate in the growth of our Customer Advisory Board (CAB), using customer insights to inform roadmap and strategy
- Collaborate with customer success to create case studies, testimonials, and customer stories that demonstrate product value
- Own strategy of user conferences, including agenda development, customer participation, content planning, and cross-functional coordination
- Collaborate with the partnerships and channel teams to develop go-to-market strategies for partner solutions and co-marketing campaigns
- Create enablement materials, messaging frameworks, and sales assets to empower partners
- Design and execute partner communication and engagement plans, including newsletters, webinars, and launch kits
- Track partner marketing effectiveness and adjust strategies to improve pipeline contribution from partner channels
- Own relationships with analysts (e.g., Gartner, Forrester, IDC), coordinating briefings, MQ/Wave submissions, and ongoing engagement
- Develop analyst-ready content and demos, positioning the company for favorable visibility in key reports
- Act as a company spokesperson during analyst calls and industry events
- Create high-quality enablement assets—battlecards, solution briefs, decks, ROI tools—to support demand gen and sales teams
- Train internal and partner sales teams on messaging, personas, market trends, and use cases
- Ensure consistent product storytelling across marketing, sales, and partner communications
- We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required
Our take
Across the manufacturing industry, lost production time equates to over $1 trillion of lost revenue each year. Much of this is due to foreseeable errors in machinery, many of which could have been fixed before they broke. AssetWatch, previously known as Nikola Labs, works with manufacturing companies to reduce unplanned downtime in their machinery and technology.
Focused on discovering machinery faults before it is too late, the company's wireless vibration sensors connect to a team of certified vibration experts who leverage machine learning to analyse the data. Hence, its prescriptive and predictive maintenance alerts signal potential faults before failure occurs, thus reducing potential downtime from these machinery faults.
With a wide range of solutions spanning software to IoT, AssetWatch appeals to everyone from factory managers to leadership teams, giving everyone a comprehensive overview of manufacturing health. The company has enjoyed significant funding of over $170 million so far, and has enjoyed substantial growth since its founding in 2014. It plans to continue expanding and scaling up the business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Apr 2025
$75m
SERIES C
May 2024
$38m
SERIES B
Total funding: $150.7m
Company benefits
- Equity options
- Flexible work schedule
- Full benefits and 401K + 401K Match
- Opportunity to make a real impact every day
- Unlimited PTO
Company HQ
Collegeview Park, Westerville, OH
Leadership
Will Zell
(Co-Founder & Executive Chairman)Previously CEO of AssetWatch. Currently Founding Partner of Ohio Angel Collective, Founder of Vessel, and is on the Advisory Board for IKOVE Venture Partners.
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