Senior Manager of Email Lifecycle Strategy, ServiceNow

• 8+ years in B2B email or lifecycle marketing, with deep experience in segmentation strategy, campaign architecture, and integrated program design
• Email Platform Fluency: Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua experience a plus
• Buying Group Strategy: Forrester B2B Revenue Waterfall or equivalent demand framework fluency, with experience operationalizing into email strategy
• Lifecycle Program Design: Multi-stage strategies across awareness, consideration, acquisition, progression, and post-sale adoption
• Segmentation and Personalization: Persona-level messaging strategy for multi-stakeholder B2B buying motions
• AI and Automation Fluency: Practical evaluation and deployment of AI tools across personalization, send-time optimization, and predictive segmentation
• Measurement Fluency: QBR-level reporting that translates performance data into strategic recommendations
• Compliance Fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA
• Stakeholder Influence: Communicates email strategy, performance, and tradeoffs clearly to non-email audiences. Translates channel complexity into business outcome language
• Strategic Translation: Converts GTM intent into segmentation, sequencing, and content logic
• Systems Thinking: Sees how email decisions ripple across channel conflicts, sender reputation, and buying group engagement
• Automation Mindset: Proactively identifies manual work worth automating or AI-enabling
• Cross-Functional Orchestration: Operates as an embedded strategist across campaign, field, and demand teams

Desirable

• The Senior Manager of Email Lifecycle Strategy leads email channel strategy for buying group engagement across ServiceNow's integrated marketing motion
• This role translates the shift from lead-centric to buying group-based opportunity qualification into scalable, high-impact email programs that span the customer journey
• This is a people manager role with influence across segmentation architecture, persona-level messaging, cadence design, and lifecycle program strategy. Partners across Integrated, Field, Media, Digital, and Analytics teams to bring strategy to life
• Design email lifecycle strategies mapped to buying group structures, addressing each stakeholder role (Champions, Economic Buyers, Influencers) with sequenced messaging across the revenue waterfall
• Translate ServiceNow's buying group GTM model into email segmentation logic, audience targeting, and content sequencing aligned to opportunity stages
• Develop lifecycle program frameworks that support awareness, consideration, acquisition, pipeline progression, and post-sale adoption, with clear handoff logic between stages
• Design segmentation standards, cadence thresholds, and suppression logic for review and approval by the Director
• Act as email strategy partner to Global Integrated Campaigns, Field Marketing, and regional Integrated Marketing teams, embedding email in campaign architecture from brief through execution
• Represent email channel interests in planning forums, contributing segmentation input, cadence recommendations, and capacity constraints to integrated campaign planning
• Design and run A/B and multivariate testing programs with clear hypotheses and stakeholder-ready readouts
• Monitor program performance at the lifecycle stage level, surfacing insights through QBR reporting and recommending data-backed adjustments
• Identify and pilot AI-driven opportunities across content personalization, send-time optimization, predictive segmentation, and automated program logic
• Proactively surface capacity constraints, sequencing conflicts, and governance risks before they become escalations