Senior Social Media Manager, Hello Sunshine
Reese's Book Club
$90-120k
Media brand celebrating women
Be an early applicant
Media brand celebrating women
501-1000 employees
Be an early applicant
$90-120k
501-1000 employees
Company mission
To change the narrative for women.
Role
Who you are
- Must be proficient in self-filming and appearing in content, as necessary
- The ideal candidate will have professional experience supporting content across TikTok, Instagram, Facebook, YouTube, and other video-centric social platforms
- You are a leader who’s both creative and analytical with experience working cross-functionally
- 5-7 years of experience in social media management, content production, or a related field
- Passionate about books and book clubs; we’re looking for a subject matter expert who is immersed in book club culture
- Strong creative direction skills, with experience managing video shoots and content creation
- Proficiency with filming and editing for social platforms
- Excellent copywriting and storytelling abilities tailored for digital audiences
- Proficiency in social media analytics tools and content management platforms
- Knowledge of Adobe Creative Suite, Canva, or similar design/editing tools
- Experience collaborating with brand partners, influencers, and creative teams
- Strong project management and multitasking skills
- Passion for digital trends, pop culture, and content innovation
What the job involves
- Reese’s Book Club is seeking a book-loving, experienced Sr
- Social Media Manager and Content Creator to support the digital content strategy and social calendar, growing engaged audiences across social, and driving them to interact with all facets of Reese’s Book Club, including Bookmarked, the Reese’s Book Club podcast, newsletter, and other distribution partnerships
- The position will be responsible for the day-to-day creation of social content, inclusive of social-first video and graphic stills, coordination of social publishing, and leveraging assets from video, audio, and editorial content teams
- This role is also responsible for developing branded content for licensing partners, ensuring consistency and alignment with our brand’s voice and aesthetic
- You play a crucial role in shaping and executing our social media strategy, managing content creation, coordinating photoshoots, and developing compelling marketing assets that resonate with our audience and partners
- This is a unique opportunity for an individual who thrives in an entrepreneurial environment as he/she will be a critical contributor in refining, growing, and executing the social media presence and audience development for Reese’s Book Club
- Self-film and appear in video content
- Facilitate content ideation, planning, and execution for marketing campaigns and social media
- Manage pre-production for photoshoots, including creative direction, mood boards, shot lists, talent coordination, and logistics
- Ensure all assets align with brand guidelines and marketing objectives
- Manage post-production including video editing and/or video editor management depending on the project
- Develop and produce marketing assets and branded content for licensing partners, ensuring brand consistency
- Execute a multi-platform social media strategy (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.)
- Plan and create engaging content (graphics, video, and copy) tailored to each platform
- Help manage the social media content calendar, ensuring consistent posting and alignment with campaigns
- Engage with the community, responding to comments, messages, and mentions
- Stay updated on book club community trends, emerging platforms, and social media best practices
- Other duties as assigned by management
Our take
Gender inequality over the last century has led to men having an unfair advantage in representation through film, television, books, and day-to-day life. Many women have channeled this inequality into their creative work, and it is important that these stories are heard.
Hello Sunshine provides a feminist online media platform, shining a light on film, television, podcasts, and other media formats created by women. The company also runs the female authorship Reese's Book Club, in addition to a newsletter and an online clothing store. Whilst the broadness of content formats Hello Sunshine promotes may present itself as a challenge to the company, it has unified its versatility with its exclusive focus on female authorship and creativity.
In 2021, the company was sold for over $900M to a media company backed by Blackstone. Since then, Reese Witherspoon and Sarah Harden have continued to serve on the board and oversee day-to-day operations. The company is focused on changing and transforming the industry, promoting creators who have been structurally sidelined in the past.
Steph
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$5m
SERIES A
Total funding: $5m
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Sarah Harden
(Co-Founder & CEO)Experience as Group Director of Partnerships and Development for News Corporation Asia from 2010 to 2013. President of Otter Media from 2015 to 2018.
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