Marketing Manager, IXL Learning
Rosetta Stone for Enterprise
E-Learning providers
Posted today
E-Learning providers
1001+ employees
Posted today
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- BA/BS degree
- 9+ years of enterprise marketing experience. Enterprise SaaS experience preferred; experience with international marketing is a plus
- Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
- Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
- Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally
What the job involves
- As the Enterprise Marketing Manager, you will lead end-to-end marketing for Rosetta Stone for Enterprise, which includes: creating compelling brand and product messaging, developing marketing campaigns and strategies for demand and lead generation, supporting sales enablement, and more.
- The ideal candidate is strategic, proactive, collaborative, a strong communicator, organized, and passionate about IXL’s mission to improve learning experiences for everyone
- Own the marketing plan for Rosetta Stone for enterprise, developing and executing strategies and tactics that will positively impact brand awareness, lead generation, customer retention, and more. You’ll lead our marketing efforts worldwide, but with a focus on North America and Europe
- Collaborate with Marketing and Sales leadership to understand customer needs and key sales objectives; align marketing programs to these goals
- Write and refine brand and product messaging to effectively position Rosetta Stone for Enterprise as the unparalleled corporate language training solution
- Create marketing content and sales enablement tools, including collateral, landing pages, email campaigns, case studies, sales presentations, and more
- Manage internal and external communications around product launches and feature updates
- Identify, engage with, and leverage brand advocates
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
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