Director of Marketing Intelligence, Workday

• 12+ years of meaningful professional experience in Voice of the Customer, market research, competitive intelligence, or a similar role at a publicly-traded company, global agency, or management consultancy
• Experience building research and insights function and processes, including using AI and other technology to automate aspects of research
• High degree of confidence turning research and intelligence into insightful stories
• Deep understanding of Marketing functions and the information and insights that drive their decisions
• Ability to plan, manage, evaluate, and facilitate market both qualitative and quantitative research; experience managing research vendors
• Proficient using Google Suite, MS Office Applications, Slack, and other enterprise applications

Desirable

• This role is part of the Strategy and Operations team within Marketing
• The Marketing Strategy and Operations team is the engine that drives the entire Marketing department, from annual and quarterly planning, project execution and delivery, operating marketing technology, building global websites, and analyzing the performance of the business
• At all times, we seek to inject insight, strategy, and operational excellence into the work that we do
• This leader will be responsible for building and elevating the fields of marketing competitive intelligence , customer (and prospect) insights, and trends research,in this fast-paced Marketing organization
• The mandate for this role is to help marketers better understand our competitors, customers, and prospects, and to guide them towards creating more powerful marketing. They will deliver business-driving, internal-facing work
• This leader must be a storyteller that can turn customer insights and market research into powerful and persuading stories that drive action and business impact. This will require understanding the big picture of Workday’s competitors, audiences, business, and marketing motions
• In addition to being a close partner, collaborator, and advisor to Product Marketing, Field marketers, Brand, Events Marketing and Communications, this role will work closely with the Marketing Strategy, Analytics, and Planning, Competitive & Market Intelligence (CMI), and Corporate Strategy
• This is an opportunity to build a function and influence an entire Marketing organization by delivering inspiring, actionable insights and deep customer understanding to Marketers of all stripes. This leader will be the voice of our customers and prospects in Marketing
• In partnership with Corporate Competitive & Market Intelligence, build a program to deliver insights regarding the way our competitors go to market, for Marketers, Sales teams, and other groups at Workday
• Turn customer and prospect research findings and competitive intelligence into insightful stories that motivate marketers to take strategic action
• Use multiple formats – including data visualizations, in-person presentations and written summaries – to present findings in clear and inspiring ways to marketers and leaders
• Consolidate insights from internal-facing research across Workday into Marketing for maximum benefit and impact
• Identify, compile, and synthesize third-party market research that is relevant to our business
• Partner with and advise marketers to define and execute bespoke or innovative types of research – especially audience, customer, or prospect research
• Support research and tracking programs already in place to optimize and scale
• Set vision and execution of this market intelligence function, while ensuring alignment with brand, demand generation, PR, and overall Marketing priorities
• Build and maintain the research oversight model, including new vendor selection and vendor reviews
• Effectively communicate and present plans and performance up, down, and across the organization – including to key stakeholders and executives – to ensure transparency, alignment, and advocacy
• Demonstrate an ability to take initiative, anticipate needs, and exercise independent and sound judgment
• Establish repeatable processes, templates, and standards
• Drive sophisticated, cross-functional, global initiatives for Marketing, as needed
• Operate with agility, speed, collaboration, and positivity
• Keep up on industry trends and engage appropriate counterparts outside of Workday to gain best-practice knowledge

• End Date: June 30, 2025