Email Marketing Manager, Vetcove
$70-90k
For Colorado, the salary range is: $65,000 - $80,000. Plus equity and bonus
More information about location
Single-source veterinarian supply shop
Be an early applicant
Single-source veterinarian supply shop
201-500 employees
Be an early applicant
$70-90k
For Colorado, the salary range is: $65,000 - $80,000. Plus equity and bonus
More information about location
201-500 employees
Company mission
To provide a fair and ethical marketplace for veterinary purchasing.
Role
Who you are
- Bachelor’s Degree (required)
- 2–6 years of experience in e-commerce email marketing, experience owning lifecycle and retention campaigns
- Hands-on experience managing both strategy and execution of email programs, including segmentation, testing, and performance analysis
- Familiarity with marketing automation tools (experience with platforms like Customer.io or similar systems is a plus, but not required)
- Strong written communication skills with the ability to craft compelling email copy and high-performing subject lines
- Strong analytical skills with the ability to measure ROI, interpret data, and translate insights into action
- Ability to ideate and execute end-to-end campaigns independently while collaborating cross-functionally
- Basic design sensibilities and comfort working with tools like Figma and internal admin systems
- Collaborative mindset and ability to work closely with engineering, product, and cross-functional marketing teams
What the job involves
- We’re looking for a curious, creative, and motivated Email Marketing Manager to help spearhead new marketing initiatives across the Vetcove platform
- In this role, you’ll assist with testing ideas, creating engaging content, and learning how to optimize marketing programs that help veterinarians and pet parents discover Vetcove
- This is a great opportunity for someone skilled at email marketing who is interested in building out our email marketing strategy
- Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce email performance, transitioning from mass email blasts to targeted, personalized campaigns that drive measurable ROI and incremental revenue
- Build and optimize audience segments and automated journeys that increase engagement, conversion, and retention aligned with KPI goals
- Own end-to-end strategy and execution of consumer email initiatives — including campaign ideation, copywriting (subject lines and body content), basic template building, asset coordination, QA, and deployment
- Collaborate closely with Engineering to define necessary events and triggers and ensure proper data flow to support lifecycle automation
- Launch and optimize targeted campaigns and customer journeys with clear hypotheses, testing plans, and measurable revenue impact
- Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements
- Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and personalization strategies to increase performance
- Partner with design and cross-functional stakeholders to evolve creative direction, layouts, and templates using tools like Figma and internal admin systems
- Manage and maintain the marketing calendar, ensuring alignment with business priorities and collaboration across B2B and consumer marketing teams
- Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics with a focus on incremental impact
- Measure and analyze the ROI and overall effectiveness of lifecycle marketing initiatives, providing recommendations for scaling what works and iterating where needed
- Contribute to a small, collaborative team environment by bringing initiative, new ideas, and a strong test-and-learn mindset
Our take
Purchasing inventory for veterinary hospitals can be time-consuming and expensive, as finding the best prices requires a lengthy process of researching suppliers and comparing their prices. Whilst some comparison tools do exist for veterinary organizations, existing solutions do not take into account custom negotiations, GPOs or corporate pricing schemes, limiting the thoroughness of comparisons.
Vetcove provides an online marketplace for veterinary hospital inventory procurement, allowing clinics to reduce ordering times and costs through its free service. The company achieves this by allowing users to link their existing vendor accounts and list their custom pricing arrangements, helping inform a more accurate comparison ecosystem and boost supplier sales, whilst resolving supply chain limitations.
Whilst veterinary organizations already have access to the suppliers provided on Vetcove’s marketplace, the company stands out by integrating custom pricing arrangements into the comparison ecosystem. This helps to provide a more holistic and accurate overview of supply chain inventories and costs. Whilst the marketplace is free for veterinary clinics and organizations, the company charges suppliers to be listed.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Dec 2021
$50m
SERIES A
Aug 2016
$3m
SEED
Total funding: $53.2m
Company benefits
- Open Vacation Policy
- Stock Options & Benefits
- Medical, Dental, and Vision Insurance
- 401K Matching
Leadership
Alexander Kates
(Co-Founder & CEO)Experience as Co-founder and Group Manager of Jersey Angels, LLC from 2009 to 2012. Co-founder and Managing Director of GRX from 2012 to 2015.
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