Marketing Executive, Ruggable

• The ideal candidate will be detail oriented, analytical, strategic, creative, customer-centric, comfortable working in a fast-paced environment, and quick to adapt to change
• 1-2 years of experience in managing DTC email campaigns within ESPs
• Strong understanding of digital marketing metrics (CTR, CVR, subscribe rates)
• Expertise in Microsoft Excel and Google Sheets
• Analytical with strong quantitative skills
• A passion for strong creative that performs
• Organized and detail oriented with the ability to adapt in a fast paced environment
• Excitement for start-ups and building from the ground up
• Bachelor’s Degree or equivalent work experience

Desirable

• We are seeking a CRM exec to help run our customer retention campaigns
• This is an exciting opportunity to get in at the ground floor and join a small, collaborative UK based team to make a big impact internationally
• In this role, you will have the opportunity to drive results through managing email campaigns and supporting our CRM manager with the international retention strategy
• You’ll work on campaigns on Klaviyo, be encouraged to test and learn, and support other channels to help grow the business
• Build, link, test and schedule emails and SMS campaigns on a weekly basis. Grow our customer list with clear marketing KPIs in mind, whose goals may be acquisition or engagement
• Optimize the customer journey through on site sign up, nurturing and value adding emails
• Plan and analyze A/B tests on all aspects of campaigns, such as copy, creative, and send times
• Report back on test results to fuel further tests and provide insights to other parts of the business
• Diligently monitor the performance and continuously optimize in order to grow traffic and sales
• Provide insights to help the full marketing team improve efforts, including messages that drive engagement and sales, the impact of promotions, and similar analysis
• Conduct market research of other e-commerce and competitor marketing best practices
• Maintain high levels of up-to-date knowledge of strategies and opportunities in CRM and related channels
• Brief in and manage delivery of new creative to improve campaign performance
• Coordinate creatives for promotions and product launches for wider team