Director of Institutional Marketing Strategist, Prometheum
$185-225k
Plus Stock options with 4 year vesting
Market ecosystem for digital asset securities
Be an early applicant
Market ecosystem for digital asset securities
21-100 employees
Be an early applicant
$185-225k
Plus Stock options with 4 year vesting
21-100 employees
Company mission
Prometheum's mission is to make emerging technologies accessible to the public.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related field. Master's degree preferred
- Proven experience as a Marketing Strategist or similar role, with a track record of developing and executing successful marketing campaigns
- At least 7 years of experience working with the financial services or FinTech industry
- Strong understanding of the U.S. financial markets
- Experience marketing crypto, digital asset, or blockchain products and services
- Proficiency in data analytics tools such as Amplitude, with the ability to analyze and interpret marketing data to drive decision-making
- Experience with customer engagement and email marketing platforms such as Braze or Sendgrid
- Strong writing skills with experience in crafting engaging copy for marketing materials
- Regulated environment experience required. FINRA, SEC
- Excellent communication, collaboration, and project management skills
- Creative thinker with a strategic mindset and a passion for driving results
- Experience with Hubspot, Ad Buy and SEO
What the job involves
- We are seeking a highly skilled and experienced Marketing Strategist focused on institutions to join our team
- As a Marketing Strategist at Prometheum, you will play a crucial role in shaping and executing our institutional marketing strategies to drive growth and achieve our business objectives
- Develop and implement comprehensive marketing strategies aligned with company goals and target audience
- Utilize data analytics tools such as Amplitude to analyze and interpret marketing data, derive actionable insights, and optimize campaign performance
- Oversee institutional customer engagement initiatives, including email marketing campaigns, utilizing a platform (ex: Braze, Sendgrid, etc) to drive customer acquisition, retention, and loyalty
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with product development, sales, and other key areas
- Stay updated on industry trends and competitive landscape to identify opportunities for innovation and improvement
- Work with the Head of Business Development and Head of Communications to identify strategic opportunities with potential clients, and create content for marketing collateral including presentation decks, flyers, booklets, and more
- Collaborate with Senior Brand Designer to create compelling copy for various marketing materials, including emails, landing pages, advertisements, and social media posts
- Brainstorm on a variety of marketing campaigns and provide feedback on designs and copy
- Oversee conferences and speaking engagements to further our institutional awareness
- Ability to create and review content for the website, social media, and other external messaging
- Engage with regulatory and compliance departments to ensure messaging meets all internal guidelines and regulatory/legal requirements
Our take
Prometheum is leveraging blockchain technology to build an end-to-end ecosystem for the trading, custody, and settlement of digital asset securities. Its flagship product, an SEC-registered digital asset Alternative Trading System (ATS), has been in development for a number of years.
This hasn’t dissuaded investors who see the benefit of a platform that enables better regulation of digital asset trading. In doing so, the potential for more widespread participation increases greatly.
The company has had some major victories thus far which could help set it apart, including SEC and FINRA approval, as well as a partnership with Anchorage Digital Bank.
Of course, Prometheum’s success will ultimately depend on the efficacy of its offering, but given the funding already committed to the project and its 2023 announcement that it's searching for up to $7,500,000, in equity investment it’s likely that the company is set to grow rapidly over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Remote-work friendly
- Competitive salary
- Home office equipment provided
- Health, vision & dental Insurance
Company values
- Excellence in everything we do – we are pragmatic, creative and open
- Passion for innovation and creative solutions for sustainable benefit and continuous improvement
- Integrity and fairness
- Outstanding customer care and support
Company HQ
Financial District, New York, NY
Articles
Leadership
Benjamin Kaplan
(Co-CEO)Previous partner in Gusrae Kaplan Nussbaum PLLC, a legal services provider for financial services-based clientele, and Director of Mystro, an automation and aggregation app.
Aaron Kaplan
(Co-CEO)Previous Partner in legal services provider Gusrae Kaplan Nussbaum PLLC. Founded and co-founded fintech startups Coincross, EquityArcade, and Deckbound.
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