Mid-Level SEA Specialist, Betterbusiness
Campaign & Funnel Optimization - German-Speaking
More information about location
Performance-based customer acquisition
Be an early applicant
Performance-based customer acquisition
1-20 employees
Be an early applicant
More information about location
1-20 employees
Company mission
To leverage the impact of meaningful companies by providing the best performance-based customer acquisition solution on the market, powered by AI and machine learning.
Role
Who you are
- Experienced in SEA campaign management with proven success in optimizing performance using tools like Google Ads Editor and Microsoft Advertising Editor
- Data-driven, analytical, and skilled at interpreting performance metrics to make informed decisions
- Proficient in designing and evaluating campaign experiments, with basic knowledge of A/B testing principles (e.g., statistical significance) for funnel pages and a willingness to learn and make funnel testing a permanent responsibility
- Familiar with automation tools (e.g., Zapier) or eager to learn
- A problem solver who proactively identifies opportunities and takes initiative
- Fluent in German (native level) with strong English communication skills
- Passionate about staying current with digital marketing trends and SEA best practices
What the job involves
- We are currently expanding our lead generation team, and are looking for a new German-speaking team member to help us manage the increased volume of our Campaigns in the SEA team
- Driving Performance Optimization: Optimize Google Ads, Microsoft Ads, and funnel pages to maximize contribution margin through A/B testing across campaigns and funnels
- Performance Monitoring and Experimentation: Track key performance indicators daily to ensure campaign success, make data-driven adjustments, and design experiments in Google Ads and on funnel pages to drive results
- Proactive Strategy Development: Bring innovative ideas to enhance both campaigns and funnels, independently initiating and running experiments while collaborating with the team for alignment and brainstorming
- Streamlining Processes: Leverage tools like Google Ads scripts, ChatGPT automations, or Zapier to enhance efficiency and achieve measurable improvements with minimal effort
- Creative and Collaborative Execution: Develop and refine German-language ad assets, share account responsibilities with the team, and act as a back-up when needed
- Unlike many roles where campaign management and funnel optimization are siloed, this position offers the chance to work holistically across both areas
- With tools like Heyflow, you can implement and test changes seamlessly, directly impacting performance
- You’ll have the autonomy and resources to optimize the entire conversion journey, making this a rewarding opportunity to drive meaningful results
Application process
- Application
- Initial 15-30 minute conversation with the recruiter
- 60 minute interview with the hiring manager
- A 30 minute interview with our CEO
- Meet the team
- Decision
Our take
Betterbusiness uses historical user signals and AI to identify high-value product users, and then offers them a comparative list of tailored product recommendations. For the moment, Betterbusiness is focused predominantly on web design products like logo makers, hosting, and SEO companies - and has signed on some influential partners, including Wix, Shopify, and WordPress.
Performance based marketing is a useful customer acquisition strategy that doesn’t break the bank. This is crucial, with the cost of new customer acquisition on the rise. Moreover, the increasingly popular niche that Betterbusiness has focused in on is part of a broader and rapidly growing industry: digital marketing.
Digital marketing spend has been growing substantially across the globe over recent years, with companies across the board looking to refine their digital transformation and net the ever-growing pool of mobile/web users. Betterbusiness, if a relatively modest outfit, has locked in on what is proving to be a high-demand service.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- 100% remote and flexible: You prefer to start your day very early or want to travel the world while working? Just do it!
- No 9 to 5: Instead of looking at the hours worked, we look at our company goals. If possible, we want to achieve them with 5 working hours per day
- Your favorite hardware: You can choose your favorite hardware and OS, and we provide all the equipment you need
- Agile work environment: In order to work in the most productive way, we use state-of-the-art tools like Slack, Jira or G Suite and modern project management methods like OKRs or Scrum
- Training and seminars: We have a fixed budget for you to use to attend training seminars or conferences of your choice
- Great retreats: In order to create beautiful experiences together as a team, we organize betterbusiness retreats several times a year
- We care for people and the planet: we invest one day per year as a team to support a social or sustainability project. Furthermore based on our success, we regularly donate money to various organizations
Company values
- Act respectfully: We believe in the power of teamwork and know that we can only achieve our goals together. Even if we like to debate and discuss intensely, a respectful interaction is always the basis of our teamwork
- Do what matters: We want to invest our time and effort in something that really matters. That's why we're always looking for great and meaningful companies to help them achieve the best possible result
- Think ambitiously: The world belongs to the courageous. This is why we look for new opportunities every day, question the status quo and are not afraid to make mistakes and learn from them
- Be enthusiastic: We believe that people can only do extraordinary things when they work on something with enthusiasm and joy. A positive and motivating work environment is therefore sacred to us
Company HQ
Winsviertel, Berlin, Germany
Articles
Leadership
Julian Weber
(Founder & CEO)A graduate from the Berlin School of Economics and Law, who went on to work as Executive Director at Anleiter before founding Betterbusiness.
Diversity, Equity & Inclusion at Betterbusiness
- We embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We strongly believe that the more inclusive we are, the better our work will be.
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