Mid-Level SEA Specialist, Betterbusiness

Campaign & Funnel Optimization

Salary not provided

GSuite

JIRA

Zapier

Google AdWords

Slack

ChatGPT

Mid and Senior level

Remote in EU, UK

More information about location

Performance-based customer acquisition

Open for applications

Performance-based customer acquisition

1-20 employees

B2BArtificial IntelligenceMarketplaceInternal toolsMachine LearningeCommerceWeb DesignSalesProcurement

Open for applications

Salary not provided

GSuite

JIRA

Zapier

Google AdWords

Slack

ChatGPT

Mid and Senior level

Remote in EU, UK

More information about location

1-20 employees

B2BArtificial IntelligenceMarketplaceInternal toolsMachine LearningeCommerceWeb DesignSalesProcurement

Company mission

To leverage the impact of meaningful companies by providing the best performance-based customer acquisition solution on the market, powered by AI and machine learning.

Job

Company

Role

Who you are

Experienced in SEA campaign management with proven success in optimizing performance using tools like Google Ads Editor and Microsoft Advertising Editor
Data-driven, analytical, and skilled at interpreting performance metrics to make informed decisions
Proficient in designing and evaluating campaign experiments, with basic knowledge of A/B testing principles (e.g., statistical significance) for funnel pages and a willingness to learn and make funnel testing a permanent responsibility
Familiar with automation tools (e.g., Zapier) or eager to learn
A problem solver who proactively identifies opportunities and takes initiative
Strong English communication skills, fluency in German is a huge plus!
Passionate about staying current with digital marketing trends and SEA best practices

What the job involves

We are currently expanding our lead generation team, and are looking for a new German-speaking team member to help us manage the increased volume of our Campaigns in the SEA team
Driving Performance Optimization: Optimize Google Ads, Microsoft Ads, and funnel pages to maximize contribution margin through A/B testing across campaigns and funnels
Performance Monitoring and Experimentation: Track key performance indicators daily to ensure campaign success, make data-driven adjustments, and design experiments in Google Ads and on funnel pages to drive results
Proactive Strategy Development: Bring innovative ideas to enhance both campaigns and funnels, independently initiating and running experiments while collaborating with the team for alignment and brainstorming
Streamlining Processes: Leverage tools like Google Ads scripts, ChatGPT automations, or Zapier to enhance efficiency and achieve measurable improvements with minimal effort
Creative and Collaborative Execution: Develop and refine German-language ad assets, share account responsibilities with the team, and act as a back-up when needed
Unlike many roles where campaign management and funnel optimization are siloed, this position offers the chance to work holistically across both areas
With tools like Heyflow, you can implement and test changes seamlessly, directly impacting performance
You’ll have the autonomy and resources to optimize the entire conversion journey, making this a rewarding opportunity to drive meaningful results

Application process

Application
Initial 15-30 minute conversation with the recruiter
60 minute interview with the hiring manager
A 30 minute interview with our CEO
Meet the team
Decision

Our take

Betterbusiness uses historical user signals and AI to identify high-value product users, and then offers them a comparative list of tailored product recommendations. For the moment, Betterbusiness is focused predominantly on web design products like logo makers, hosting, and SEO companies - and has signed on some influential partners, including Wix, Shopify, and WordPress.

Performance based marketing is a useful customer acquisition strategy that doesn’t break the bank. This is crucial, with the cost of new customer acquisition on the rise. Moreover, the increasingly popular niche that Betterbusiness has focused in on is part of a broader and rapidly growing industry: digital marketing.

Digital marketing spend has been growing substantially across the globe over recent years, with companies across the board looking to refine their digital transformation and net the ever-growing pool of mobile/web users. Betterbusiness, if a relatively modest outfit, has locked in on what is proving to be a high-demand service.

Freddie

Company Specialist at Welcome to the Jungle

Company

Company benefits

100% remote and flexible: You prefer to start your day very early or want to travel the world while working? Just do it!
No 9 to 5: Instead of looking at the hours worked, we look at our company goals. If possible, we want to achieve them with 5 working hours per day
Your favorite hardware: You can choose your favorite hardware and OS, and we provide all the equipment you need
Agile work environment: In order to work in the most productive way, we use state-of-the-art tools like Slack, Jira or G Suite and modern project management methods like OKRs or Scrum
Training and seminars: We have a fixed budget for you to use to attend training seminars or conferences of your choice
Great retreats: In order to create beautiful experiences together as a team, we organize betterbusiness retreats several times a year
We care for people and the planet: we invest one day per year as a team to support a social or sustainability project. Furthermore based on our success, we regularly donate money to various organizations

Company HQ

Winsviertel, Berlin, Germany

Leadership

Julian Weber

(Founder & CEO)

A graduate from the Berlin School of Economics and Law, who went on to work as Executive Director at Anleiter before founding Betterbusiness.

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