Product Marketing Director, Workiva

• 10+ years of experience in B2B product marketing or related functions in the SaaS industry
• Undergraduate degree in marketing or related field
• Travel Requirements & Working Conditions
• Up to 25% travel for customer engagements, field events, and internal meetings
• Reliable internet access for any period working remotely and not in a Workiva office

Desirable

• Governance, risk, and compliance are boardroom imperatives
• Regulatory complexity is accelerating and the organizations that win are those that can move fast, report with confidence, and connect risk insight to real business action
• We’re looking for a strategic, collaborative Product Marketing Director, GRC to define and own the go-to-market strategy for Workiva’s GRC solutions
• In this strategic individual contributor role, you will sit at the intersection of product innovation, competitive strategy, and revenue growth—translating complex platform capabilities into compelling narratives that resonate with risk leaders, compliance officers, internal auditors, and the C-suite
• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
• Guide consistent messaging across campaigns, events, and executive communications
• Own the GTM strategy end to end, from launch planning through revenue impact
• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
• Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
• Author and review content for campaigns, webinars, events, and demand generation programs
• Equip field teams with the training, content, and insights they need to shorten deal cycles
• Bring customer and competitive insights back into the business to shape strategy and global product direction
• Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
• Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
• Spot regulatory and market shifts early and position the organization ahead of them