Product Marketing Director, Workiva
GRC
$154-250k
✅ A discretionary bonus typically paid annually ✅ Restricted Stock Units granted at time of hire
Software for sustainability, GRC & financial reporting
Be an early applicant
Software for sustainability, GRC & financial reporting
1001+ employees
Be an early applicant
$154-250k
✅ A discretionary bonus typically paid annually ✅ Restricted Stock Units granted at time of hire
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- 10+ years of experience in B2B product marketing or related functions in the SaaS industry
- Undergraduate degree in marketing or related field
- Travel Requirements & Working Conditions
- Up to 25% travel for customer engagements, field events, and internal meetings
- Reliable internet access for any period working remotely and not in a Workiva office
Desirable
- GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
- Market Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countries
- Storytelling: Can make complex, technical products easy to understand for both executives and practitioners
- Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
- Customer Focus: Track record of turning buyer and market insight into positioning that wins
- AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
What the job involves
- Governance, risk, and compliance are boardroom imperatives
- Regulatory complexity is accelerating and the organizations that win are those that can move fast, report with confidence, and connect risk insight to real business action
- We’re looking for a strategic, collaborative Product Marketing Director, GRC to define and own the go-to-market strategy for Workiva’s GRC solutions
- In this strategic individual contributor role, you will sit at the intersection of product innovation, competitive strategy, and revenue growth—translating complex platform capabilities into compelling narratives that resonate with risk leaders, compliance officers, internal auditors, and the C-suite
- Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
- Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
- Guide consistent messaging across campaigns, events, and executive communications
- Own the GTM strategy end to end, from launch planning through revenue impact
- Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
- Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
- Author and review content for campaigns, webinars, events, and demand generation programs
- Equip field teams with the training, content, and insights they need to shorten deal cycles
- Bring customer and competitive insights back into the business to shape strategy and global product direction
- Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
- Spot regulatory and market shifts early and position the organization ahead of them
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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