Lifecycle Marketing Manager, GlossGenius
Payments
$140-165k
+ Target equity
More information about location
3-4 days a week in office
Operating system for appointment-based businesses.
Be an early applicant
Operating system for appointment-based businesses.
201-500 employees
Be an early applicant
$140-165k
+ Target equity
More information about location
3-4 days a week in office
201-500 employees
Company mission
To enable business owners to reach new heights by growing their business and maximizing their income.
Role
Who you are
- 5+ years of progressive experience in lifecycle marketing, preferably within a high-growth B2SMB or B2C fintech/payments environment
- Specific, demonstrable experience marketing financial products or payments solutions, understanding the nuance of security, trust, compliance, and variable outcomes
- Expert-level proficiency in a mobile-first marketing automation platform (Iterable preferred; Braze/Customer.io/SFMC/etc. accepted), including advanced skills in dynamic content, experimentation, and complex journey orchestration
- Fluency in complex analytics and data platforms (SQL is a major plus, Looker/Tableau, Amplitude/Mixpanel), with a proven ability to measure success using advanced financial metrics like GPV, GPR, and efficiency
- Deep functional knowledge of cross-channel strategy (email, push, in-app, SMS)
- Proven success operating at speed and agility within a fast-paced, high-growth environment with a self-serve funnel
- Bonus: A technical marketer who is passionate about leveraging AI Decisioning to automate personalization, improve targeting, and drive execution efficiencies
- Bonus: Expertise in HTML/CSS for email
What the job involves
- As the Lifecycle Marketing Manager, Payments, you will be the owner of the customer journey for all payments and fintech products within the GlossGenius platform. This is a high-impact role responsible for driving adoption, continuous usage, and profitability across our entire payments ecosystem
- You will design, execute, and maintain complex, data-driven triggered flows and campaign experiments to grow key revenue metrics like GPV (Gross Payment Volume), GPR (Gross Payment Revenue), and overall processor efficiency. This role requires a blend of deep fintech experience and technical marketing expertise to scale our payments infrastructure
- Design, build, and continuously optimize the end-to-end customer journey for all core payments products, including foundational flows (e.g., driving existing subscriber payments adoption) and new go-to-marketing payments feature launches (e.g., BNPL, Instant Payouts, Invoices, Memberships, and gift cards)
- Design and execute rigorous A/B tests and iterative experiments focused on optimizing critical conversion metrics, such as payment processor activation rate and instant payout adoption rate
- Act as the subject matter expert for marketing automation within the payments vertical, focusing on leveraging AI decisioning to create hyper-personalized, moment-based triggers (e.g., inactive processor triggers, payments verification)
- Translate payments performance data (GPV, GPR, efficiency) into actionable marketing strategies. Use advanced analytics to accurately size and measure program impact, accounting for variables like team size, gross monthly volume, etc
- Implement effective cross-channel communication strategies (email, push, in-app, SMS) to drive adoption
- Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results
- Collaborate closely with lifecycle teammates to determine highest-priority messaging for users to optimize business outcomes across competing priorities
- Provide regular reporting and insights to key stakeholders on program performance
Our take
Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. However, despite a modern facade the beauty industry lacks specialized software and still runs on generic CRMs and basic spreadsheets. Recognizing a gap in the market, GlossGenius has stepped in to provided a specialized business management platform for beauty salons, spas and studios.
With little competition in this niche, GlossGenius has swiftly captured a large market share, with triple-digit year on year revenue growth. It serves over 1000,000 businesses and has raised more than $70M.
With this funding, the company is aiming to accelerate platform development off the back of the release of consumer experience, payment and automation products. And it is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2023
$28m
SERIES C
Sep 2022
$25m
SERIES B
Total funding: $104.9m
Company HQ
SoHo, New York, NY
Leadership
Danielle Cohen-Shohet
(Founder & CEO)Prior to founding GLossGenius in 2015, Danielle was an Alternative investment Analyst at Goldman Sachs.
Leah Cohen-Shohet
(CBO)Leah joined GlossGenius in 2021 as Chief Business Officer. Prior to this, she worked in Go-To-Market Strategy & Launch at Archipelago. She also spent nearly 6 years at Symphony as a Strategic Chief of Staff, Global Head oCommunity Specialist Group and EVP of Growth & Adoption.
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