Marketing Operations Manager, Betterworks
OKR software
Job no longer available
OKR software
201-500 employees
Job no longer available
201-500 employees
Company mission
To accelerate growth by supporting transparent goal-setting, enabling continuous performance, and learning from employee insights.
Role
Who you are
- The ideal candidate has a passion for data, marketing automation, process improvement, and cross-functional collaboration with marketing and Sales to drive driving business results
- Undergraduate degree in Marketing, Business, Finance, or related field
- 3-5 years of dedicated Marketing Operations at a B2B software company
- Strong working knowledge of Marketo or Pardot as well as well as trends in marketing technology, including ABM platforms, AI, and website conversion tools like Qualified
- Experience in Salesforce, Outreach, ZoomInfo
- Expertise in campaign management standard methodologies, including omnichannel campaign design (workflows and templates), scoring, multi-touch attribution, conversion tracking, and more
- Expertise in data and analytics, including database setup and clean-up, funnel analysis, campaign ROI analysis, and pipeline reporting
What the job involves
- The Betterworks Revenue Operations team is hiring a Marketing Operations Manager to partner with marketing and sales to support our marketing operations processes and Technology Stack
- Leveraging Hubspot or Marketo, you’ll be responsible for the tools and processes that enable lead capture, nurture, and flow through the revenue funnel
- In this role, you’ll be responsible for supporting and executing campaign and event operations, enhancing the overall marketing process, technology, and workflow, and owning our overall operational strategy for attribution, tracking, and reporting of marketing performance
- Manage and administer marketing automation in Marketo or Hubspot, along with key supporting tools like Google Analytics, 6Sense, Qualified, and more. As a company, we pride ourselves in keeping up with AI and new technologies and will expect the same from you
- Partner with internal stakeholders from marketing, sales, and revenue operations on lead-flow initiatives that impact sales and business development efforts
- Own tools and processes to deliver efficiencies in the campaign and lead management, improving how marketing-generated leads are progressed through the funnel for optimized conversion
- Act as a strategic partner to marketing to identify areas of opportunity for better segmenting, utilization of marketing tools, and campaign optimization
- Own our overall operational strategy for attribution, tracking, and reporting of marketing performance
- Partner with a variety of Marketing Agencies to better optimize our technology stack and implement campaigns
- Create and maintain dashboards and reports to track marketing KPIs and measure campaign efficacy
- Proactively own and document process improvements while driving change and efficiencies across marketing programs, systems, reporting, etc
- Analyze data and provide recommendations to enhance marketing effectiveness
Our take
Founded in 2013, BetterWorks' founders were committed to developing a new philosophy of work built around the OKR methodology of goal setting, continuous performance management, and employee engagement. The company now offers a cloud based software tool helping employees transparently set, track, and achieve results and organizational goals in line with broader management or organization projects.
The objectives and key results (OKR) sector is currently adapting to recent shifts toward hybrid and remote workforces - and traditional management tools have failed to deliver the required work and growth optimization for these more sprawling models. BetterWorks have solidified their OKR market-leading position, but perhaps more importantly, have secured a world-class Net Promoter Score of +88 - a high customer satisfaction rating suggesting this success is going to stick.
With additional funding raised in 2021 and a raft of high profile clients on board including Hulu, Air Canada, and ExxonMobil, BetterWorks' strategic focus going forward is on developing new integrations, AI, and analytics that will place them well ahead of the pack. This is particularly pertinent as efficiency-maximizing software looks set to become an increasingly vital and lucrative area of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$61m
LATE VC
Mar 2019
$51m
SERIES B
Total funding: $147m
Company benefits
- Countless wellness benefits
- Flexible PTO Policy
- Every second Friday of the month off
- Medical, vision and dental insurance
- Work from home setup reimbursement
- Maternity and baby-bonding leave
Company HQ
Menlo Park, CA
Leadership
Doug Dennerline
(CEO & Executive Chairman)BA from Arizona State in Business. Helped launch Skype Global Sales, and CEO at Alfresco from 2013-18. Became CEO of Betterworks in 2018.
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