Senior Content Marketing Manager, RevenueCat

• This is for someone who thinks in narratives, not just blog posts
• You have strong opinions about what's happening in the app ecosystem, you write with speed and clarity, and you understand that great content marketing means having a genuine point of view – not just producing content
• 7+ years of experience in content marketing, brand communications, editorial, or a related role that required both strategic thinking and hands-on writing
• Exceptional writing skills. You can write a sharp, opinionated industry take as well as a polished company announcement. Your portfolio shows range and voice
• You already follow the app ecosystem, developer tools, or a related B2B/tech space closely. You have opinions about what's happening and why it matters
• A narrative mindset. You think about how a company's story gets told across every touchpoint – not just individual pieces of content
• Experience with content distribution and amplification. You've thought about how to make content travel, not just how to create it
• Comfortable interpreting data and research findings. You won't be generating the analysis, but you need to understand it well enough to turn it into a compelling narrative, a sharp social post, or a pitch that lands
• Strong editorial judgment. You know what's worth responding to and what isn't. You can move fast without sacrificing quality
• Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced

Desirable

• We're hiring a Content Marketing Manager, Narrative & Comms to own how RevenueCat shows up in the world
• You'll shape our point of view on the app ecosystem, write the pieces that establish our voice, and make sure our best work gets in front of the right people – through social, outreach, selective media, and smart distribution
• When Apple changes its fee structure, when a new platform policy reshapes the market, when we launch something important – you're the person who makes sure RevenueCat has something sharp to say and that it actually travels
• You'll work as part of a small, collaborative content team – alongside colleagues who own editorial, podcast and video, customer storytelling, and data-driven research – as well as cross-functionally with product marketing, leadership, and the broader marketing org
• Your lane is clear: you own RevenueCat's narrative, voice, and external presence
• The rest of the team creates great content; you make sure RevenueCat shows up with a consistent, sharp point of view across everything we do and say
• Industry Commentary & Reactive Content: When something happens in the app ecosystem – policy changes, platform moves, monetization shifts, regulatory developments – you write or commission RevenueCat's response. You produce a steady stream of original commentary that establishes RevenueCat as the company with the sharpest perspective on the app economy. You don't just report what happened; you explain why it matters and what developers should think about next
• Company Communications & Amplification: Own RevenueCat's external voice and outreach for company moments and major content drops. When RevenueCat-the-company needs to say something – a product announcement, milestone, policy position, or executive thought leadership piece – you write it. You work closely with product marketing to amplify major product launches beyond the launch blog, connecting them to the broader ecosystem narrative. When a major report or research piece drops, you own the promotional narrative and outreach – selective media, influencer seeding, newsletter pitches, podcast mentions
• Social Voice & Presence: Write the opinionated, point-of-view-driven social content that builds RevenueCat's reputation – industry commentary, takes on ecosystem developments, and narrative framing for major moments. You're not managing the day-to-day social calendar or scheduling promotional posts; you're the person who writes the posts that make people follow RevenueCat because we have something worth saying
• Voice & Narrative Consistency: Be the person who makes sure everything RevenueCat publishes sounds like RevenueCat – opinionated, developer-first, genuinely useful, never generic B2B marketing. Not a gatekeeper, but the person the team looks to when they want to make sure something lands right
• What Success Looks Like:
• Within the first month, you'll:
• Get up to speed on RevenueCat's voice, editorial standards, and how we talk about the app ecosystem
• Build working relationships with the content team, product marketing, and leadership
• Publish your first reactive piece in response to an industry development
• Audit RevenueCat's current social presence and identify opportunities to sharpen the voice
• Within the first 3 months, you'll:
• Establish a repeatable cadence for industry commentary that positions RevenueCat as a trusted, opinionated voice
• Extend the reach of at least one major product launch beyond the launch blog – product marketing owns the positioning and announcement; you own how it travels externally
• Start building RevenueCat's social voice into something people actively follow for perspective, not just product updates
• Write your first company communication (announcement, milestone, or policy position)
• Within the first 6 months, you'll:
• Be the go-to person internally for "how should we talk about this?" – whether it's an industry development, a product launch, or a company moment
• Have a proven process for turning ecosystem news into published RevenueCat commentary within 24–48 hours
• Own the amplification and outreach strategy for at least one data-driven report or research piece, working with the Insights & Research Manager and Integrated Marketing Lead to maximise its reach
• Show measurable growth in RevenueCat's social engagement and follower quality
• After 12 months, you'll:
• Have established RevenueCat as one of the most-cited and most-followed voices in the app economy
• Own a clear, repeatable playbook for company communications, product launch amplification, and industry commentary
• Be a trusted internal and external voice on how RevenueCat shows up in the world
• Show clear impact on brand authority, audience growth, and content reach