Director of Marketing Automation Data Analytics, Neighborly
+ Equity and bonus opportunities
More information about location
3 days a week in office (Irving, TX)
Home services hub
Be an early applicant
Home services hub
501-1000 employees
Be an early applicant
+ Equity and bonus opportunities
More information about location
3 days a week in office (Irving, TX)
501-1000 employees
Company mission
To build a service community that enriches people's lives by delivering amazing experiences.
Role
Who you are
- Are you looking for a place where you can bring your expertise and act as the cross-functional bridge — translating marketing needs into clear, actionable requirements for campaign reporting, performance measurement, and advanced predictive modeling (AI/ML)?
- 8+ years of experience in marketing analytics and automation, with at least 3 years in a leadership role
- Proven track record in modeling, experimentation, and performance improvement
- Expertise in marketing analytics and experimentation with strong business acumen, stakeholder management, and the ability to translate complex marketing objectives into scalable data and modeling requirements
- Strong understanding of predictive modeling, ML, and experimentation
- Strong knowledge of marketing measurement (attribution, MMM)
- Ability to translate business needs into analytics and data science requirements
- Strong communication and senior stakeholder influence
- Familiarity with marketing platforms (CRM, CDPs)
- Bachelor’s degree in Marketing, Data Analytics, or related field (Master’s preferred)
What the job involves
- As a Director of Marketing Automation Data Analytics on the Strategic Operations and Analytics team, a typical day for you will include:
- Lead development and deployment of predictive models (segmentation, propensity, next-best-action, churn)
- Apply machine learning and statistical techniques to improve targeting and personalization
- Translate business problems into modeling approaches
- Campaign Performance Measurement & Optimization:
- Develop and own frameworks for measuring impact of multi-channel, behavior-triggered acquisition and nurture programs across email, SMS, and app channels
- Implement incrementality testing, attribution modeling, and marketing mix modeling
- Deliver insights on ROI and campaign lift
- Establish feedback loops for continuous optimization
- Experimentation & Test Design:
- Build a culture of experimentation
- Define best practices for statistical testing and interpretation
- Partner with stakeholders on test prioritization
- Advanced Analytics & Insights:
- Lead deep-dive analyses on customer behavior
- Translate analytical outputs into actionable recommendations
- Define requirements for executive-level reporting and insights delivery
- Personalization & Segmentation Strategy:
- Define data-driven segmentation and personalization strategies
- Provide requirements for model-driven personalization and targeting capabilities
- Ensure alignment between marketing strategy and analytical outputs
- Cross-Functional Partnership:
- Orchestrate cross-functional teams across Marketing, Data Engineering, IT and Data Science to align marketing technology with overall business strategy
- Collaborate with data engineering and IT on data availability
- Partner with marketing teams to operationalize models
- Act as an effective bridge between data science and marketing
- Technology & Innovation:
- Evaluate tools for modeling, experimentation, and analytics
- Drive adoption of AI/ML-driven decisioning through business use cases and requirements
Our take
Neighborly is the world's largest home services company, offering a broad range of solutions through its wide range of franchises. With over 30 brands, including Mr. Appliance, Molly Maid, and LawnPride, Neighborly provides home repair, maintenance, and improvement services.
As a leader in the home services industry, Neighborly has become a trusted partner for homeowners and businesses alike, now boasting a significant presence across six countries. More recently, it has made strides in expanding its reach in Dallas and Oklahoma City markets, with plans to introduce additional franchise opportunities as it seeks further success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Brook Oaks, Waco, TX
Leadership
Mike Davis
(CEO)Previously served as the CEO of Mathnasium Learning Centers and Valpak. They have more than two decades of leadership experience, including 13 years with Universal Music Group, where they served as the Executive VP and General Manager.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job