Head of Revenue Marketing, Jiminny

• 5+ years of experience in B2B SaaS marketing
• Proven track record of generating measurable pipeline and revenue impact
• Strong understanding of demand generation, ABM and revenue marketing principles
• Experience owning campaigns from strategy through execution
• Highly analytical with a strong commercial mindset
• Comfortable operating in a fast-moving scale-up environment
• Excellent written and verbal communication skills

Desirable

• Reports to: CEO
• We're looking for a Head of Revenue Marketing to build and scale a modern, AI-enabled revenue marketing function. This role will own demand generation, pipeline creation, content strategy, account-based marketing, SEO, social, thought leadership and marketing experimentation
• You will work directly with the CEO and leadership team to create a marketing engine that drives measurable growth. This is a hands-on leadership role for someone who combines strategic thinking with execution excellence and wants to redefine how B2B SaaS marketing operates in the age of AI
• Own pipeline generation targets across inbound and outbound marketing channels
• Build and execute demand generation programmes that create qualified sales opportunities
• Develop and scale account-based marketing initiatives targeting ideal customer profiles
• Partner closely with Sales to improve lead quality, conversion rates and pipeline velocity
• Establish clear reporting on marketing-sourced and marketing-influenced pipeline
• Develop and execute a content strategy focused on revenue impact rather than vanity metrics
• Build founder-led marketing programmes alongside the CEO and executive team
• Create compelling messaging and positioning that differentiates Jiminny in a competitive market
• Drive thought leadership across LinkedIn, industry channels and revenue leadership communities
• Ensure content supports every stage of the buyer journey
• Design and run high-impact marketing experiments across channels, audiences and formats
• Explore emerging opportunities in AI-powered marketing, LLM visibility and modern SEO
• Continuously test new acquisition strategies, campaign approaches and growth initiatives
• Identify scalable growth levers through data analysis and market insight
• Own marketing technology, reporting and attribution frameworks
• Measure performance across campaigns, channels and programmes
• Monitor funnel conversion rates and identify opportunities to improve efficiency
• Manage marketing budget allocation and maximise return on investment
• Build dashboards and reporting that provide visibility into marketing performance
• Establish processes and operating rhythms that enable marketing to scale efficiently
• Leverage AI tools and automation to increase output and effectiveness
• Help define the future structure of the marketing organisation
• Build and lead a high-performing team as the company grows
• What Success Looks Like:
• Marketing is a predictable source of qualified pipeline growth
• Strong alignment between Marketing, Sales and Customer Success
• Measurable improvement in conversion rates across the funnel
• Consistent execution of high-quality demand generation programmes
• Efficient marketing spend with clear ROI visibility
• Jiminny becomes recognised as a leading voice in revenue intelligence and AI-powered GTM technology
• Marketing operates as a strategic growth function rather than a support function

• We usually respond within three days