Digital Media Analyst, Moonbug

• Bachelor's degree in Marketing, Business Analytics, or a related field
• 2+ years of experience in digital media analysis, preferably within the entertainment or children's media industry
• Strong analytical and problem-solving skills with a data-driven mindset
• Proficiency in using analytics platforms and data visualization tools
• Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations
• Passion for children's entertainment and a strong understanding of digital media trends
• Experience working with Google advertising platforms (Google Ad Manager, Google Ads) social media platforms

Desirable

• We are seeking a highly analytical and data-driven Digital Media Analyst to join our Brand Partnerships team
• In this role, you will play a crucial part in maximizing the impact of our brand partnerships by analyzing advertising campaign performance, identifying trends, and providing actionable insights to optimize strategies
• You will work closely with the Brand Partnerships, Marketing, and Content teams to ensure data-driven decision-making across all our initiatives
• Track and analyze key performance indicators (KPIs) for brand partnerships across various digital platforms (i.e., YouTube via Google Ad Manager and Google Ads, social media platforms, websites, etc.)
• Develop comprehensive reports and dashboards to visualize campaign performance, highlighting key trends, successes, and areas for improvement
• Analyze audience engagement, reach, and demographics to assess campaign effectiveness and identify target audience insights
• Monitor and analyze the performance of branded content integrations within Moonbug's IP
• Leverage data analysis to provide actionable insights and recommendations for optimizing brand partnership campaigns
• Identify opportunities to improve campaign targeting, creative execution, and media placement to maximize performance against KPIs
• Collaborate with the Media Ops team to develop data-informed strategies for future campaigns
• Conduct market research to identify trends in digital media consumption, children's entertainment, and brand partnerships
• Analyze competitor activities and industry best practices to inform Moonbug's brand partnership strategies
• Stay updated on the latest industry trends and emerging digital channels for continuous learning and campaign innovation​
• Work closely with internal stakeholders to ensure alignment and data-driven decision-making
• Clearly communicate data insights and recommendations to both technical and non-technical audiences, using storytelling to make data impactful
• Utilize various analytics platforms and tools (e.g., Google Analytics, YouTube Analytics, social media analytics tools) to gather and analyze data
• Proficient in data visualization tools such as Looker Studio to create compelling reports and dashboards