The Athletic provides authentic, in-depth coverage written by journalists who know the teams they write about inside out. Its model bucks the trend of traditional sports journalism outfits by asking for a subscription rather than relying on ad-revenue.
Despite initial doubts that users would be willing to pay for sports journalistic content, The Athletic has found significant success and was acquired by the New York Times in 2022. Despite it operating at a loss directly after the takeover, it was clear that the New York Times perceived this as a long-term investment.
In 2025, it was reported that The Athletic was now profitable, which aligns well with its parent's prediction of profitability within 4 years. This has been aided by accelerated customer growth alongside the rising trend of subscription-based sports news.
Kirsty
Company Specialist at Welcome to the Jungle