Growth Product Owner, Kodify

• This role requires a unique blend of analytical rigor, creative problem-solving, and scrappy execution, with an obsessive focus on metrics and a growth-at-all-costs mindset that still respects user experience
• 3-5+ years of experience in growth product management, growth marketing, or data-driven product roles
• Proven track record of driving measurable growth through experimentation and optimization
• Experience in high-traffic consumer web platforms, subscription businesses, e-commerce, or SaaS environments
• Strong portfolio demonstrating successful growth initiatives with quantifiable business impact
• Experience writing user stories, acceptance criteria, and technical requirements for engineering teams
• Expert-level proficiency with product analytics tools (Google Analytics, Amplitude, Mixpanel, Segment, or similar)
• Hands-on experience designing and analyzing A/B tests using experimentation platforms (Optimizely, VWO, Google Optimize, or similar)
• Strong Excel/Google Sheets skills for modeling, forecasting, and data manipulation
• Experience with data visualization tools (Tableau, Looker, Metabase, or similar)
• Statistical knowledge for experiment design, significance testing, and sample size calculations
• Deep understanding of growth frameworks (AARRR/pirate metrics, growth loops, flywheels)
• Expertise in conversion rate optimization (CRO), landing page optimization, and funnel analysis
• Knowledge of digital marketing channels: SEO, SEM, paid social, email marketing, content marketing
• Understanding of attribution models, cohort analysis, and unit economics
• Experience with marketing automation tools and customer engagement platforms
• Familiarity with privacy regulations (GDPR, CCPA) and their impact on growth tactics
• Highly analytical mindset with ability to find insights in complex datasets
• Scrappy, resourceful approach with bias toward action and rapid iteration
• Excellent communication skills to present data and insights to both technical and non-technical audiences
• Comfortable with ambiguity and able to thrive in a fast-paced, dynamic environment
• Collaborative team player who can influence without authority
• Growth mindset with passion for continuous learning and experimentation
• Complete fluency in English is essential
• You're obsessed with metrics and find satisfaction in moving numbers
• You have a natural curiosity and love diving into data to uncover insights
• You're comfortable running dozens of experiments knowing most will fail, but each teaches something valuable
• You balance creative growth tactics with rigorous analytical validation
• You think in systems and loops, always looking for scalable, repeatable growth mechanisms
• You're user-focused but business-minded, understanding that sustainable growth requires both
• You thrive on experimentation, iteration, and continuous improvement
• You value transparency, data-driven decisions, and learning from both wins and losses

Desirable

• We are seeking a data-driven, experimental Growth Product Owner to accelerate the growth of our web-based products
• In this role, you will own growth initiatives across the full customer lifecycle—from acquisition and activation through retention and monetization—using experimentation, analytics, and cross-functional collaboration to drive measurable business impact
• You will identify growth opportunities through data analysis, design and execute experiments to validate hypotheses, and optimize conversion funnels and user journeys
• Develop and execute growth strategies across acquisition, activation, retention, and monetization
• Build and maintain a robust experimentation roadmap with clear hypotheses and success metrics
• Design, launch, and analyze A/B tests and multivariate experiments to optimize key conversion funnels
• Identify and prioritize high-impact growth opportunities using data analysis and user research
• Establish and track North Star metrics and key growth KPIs
• Maintain and prioritize product backlog with clear, actionable user stories and acceptance criteria
• Lead backlog refinement and requirements planning sessions with development teams
• Translate growth experiments and initiatives into detailed technical requirements
• Manage dependencies, remove blockers, and ensure development team has clarity on priorities
• Work closely with engineering to estimate effort and balance speed with quality
• Own end-to-end conversion funnels and optimize each stage of the customer journey
• Conduct deep-dive funnel analysis to identify friction points and drop-off opportunities
• Optimize user onboarding flows, signup processes, and activation experiences
• Improve pricing pages, checkout flows, and monetization touchpoints
• Collaborate with UX/UI to design and test landing pages, flows, and experiences
• Analyze user behavior, cohort performance, and engagement metrics to uncover growth levers
• Build and monitor dashboards for key growth metrics and experiment results
• Conduct segmentation analysis to identify high-value user cohorts and personalization opportunities
• Partner with data teams to build models for user lifetime value, churn prediction, and retention
• Translate complex data into actionable insights and compelling narratives for stakeholders
• Work closely with engineering, design, marketing, and analytics to execute growth initiatives
• Partner with marketing on acquisition campaigns, SEO/SEM strategies, and channel optimization
• Interface with customer support and success teams to identify friction and improvement areas
• Present experiment results, insights, and recommendations to leadership
• Identify and build viral loops and network effects to drive organic growth
• Implement and optimize growth tactics including email campaigns and push notifications
• Develop scalable systems and frameworks for continuous experimentation and optimization
• Stay current on growth hacking techniques, industry trends, and emerging acquisition channels
• Build a culture of experimentation, learning, and data-driven decision making