Technical Marketing Manager, ThredUp
$139-165k
+ Employee Stock Purchase Plan
More information about location
3 days a week in office (Oakland, CA)
Fashion resale platform
Be an early applicant
Fashion resale platform
501-1000 employees
Be an early applicant
$139-165k
+ Employee Stock Purchase Plan
More information about location
3 days a week in office (Oakland, CA)
501-1000 employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- 5–7+ years of experience in marketing technology and lifecycle marketing
- Strong hands-on experience with Braze (or similar ESP/CEP), including advanced segmentation, Liquid/templating, and campaign orchestration
- Proven ability to work cross-functionally with data, product, and engineering teams
- Experience managing martech platforms, integrations, and APIs
- Strong project management skills with tools like Jira, Asana, or Airtable
- Excellent problem-solving and communication skills; able to translate between technical and non-technical stakeholders
- Curiosity about agentic AI, martech innovation, and adaptive learning systems
What the job involves
- We are looking for a Technical Marketing Manager to deepen the connection between marketing, data, product, and engineering
- Reporting directly to the Senior Director of Lifecycle Marketing, you’ll own the performance and evolution of our marketing technology stack, ensure seamless CRM campaign execution, and act as a key partner to our customer engagement platform vendor
- You will bring technical fluency, operational rigor, and a curiosity for innovation to help our team deliver personalized, data-driven customer experiences at scale
- Manage and optimize the marketing technology stack with a focus on the customer engagement platform and integrations
- Drive workflow automation, segmentation improvements, and personalization at scale
- Collaborate with data, product, and engineering to align business requirements with technical execution
- Translate lifecycle marketing needs into clear technical specifications and solutions
- Support roadmap planning and prioritization for lifecycle marketing capabilities
- Oversee technical production and QA team for campaigns across email, SMS, push, and in-app messaging
- Explore and pilot agentic AI and machine learning applications to optimize engagement
- Advise leadership on martech innovation and industry trends to future-proof programs
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access to find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has however struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity, and is expected by analysts to weather the current conditions in good form.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $232.9m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company HQ
Old Oakland, Oakland, CA
Leadership
James Reinhart
(CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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