Demand Generation Manager, Workato
$90-115k
+ Variable and equity
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
501-1000 employees
Be an early applicant
$90-115k
+ Variable and equity
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- 2-4 years of B2B demand generation, growth, or digital marketing experience (SaaS or enterprise tech preferred)
- Proven experience running multi-channel demand generation programs, including paid media
- Hands-on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads)
- Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact
- Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts
- Highly organized with strong project management skills; able to manage multiple priorities simultaneously
- Excellent communicator with the ability to partner effectively across functions and teams
- A balance of creative thinking and data-driven decision-making
- Growth mindset with a willingness to experiment, learn, and adapt quickly
What the job involves
- As a Demand Generation Manager – Embedded, you will be responsible for designing and executing integrated campaigns that drive awareness, engagement, and pipeline growth. In this role, you will also be responsible to:
- Build and execute multi-channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals
- Develop targeted campaigns with SDRs to support outbound motions
- Manage paid digital campaigns across search, social, and display
- Optimize spend for performance, ROI, and lead quality
- Support Workato’s Embedded Partner Program by driving joint campaigns, referral motions, and co-marketing initiatives
- Collaborate directly with embedded customers to support their conferences, events, and go-to-market activities
- Work closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow-up strategies
- Provide campaign enablement and guidance to ensure successful execution
- Track and report on demand generation performance, pipeline contribution, and ROI
- Provide insights and recommendations to improve campaign effectiveness
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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