Senior CRM Manager, Atolls
Shopping engagement company
Be an early applicant
Shopping engagement company
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help millions of consumers shop with confidence.
Role
Who you are
- This role is ideal for a CRM expert with strong technical expertise in Braze and/or Marketing Cloud, along with HTML and SQL knowledge, who thrives in a collaborative and innovative environment
- Educational Background: Strong university degree in IT, Business Administration, Marketing, Informatics, Mathematics, Economics, or a related field
- Experience: Minimum 4-5 years in CRM, ideally in a fast-paced startup or e-commerce environment
- Technical Skills:
- Hands-on experience with marketing automation and CRM tools, specifically Braze, Salesforce Marketing Cloud, or similar
- Expertise in scripting languages for dynamic content (AMPscript, Liquid, etc.)
- Proficiency in HTML is required; SQL knowledge is a plus
- Analytical Mindset: Strong analytical skills, with the ability to identify business KPIs and optimize CRM strategies as needed
- Organizational Skills: Exceptional planning abilities, with an eye for quality and detail
- Communication: Fluency in English, both written and spoken; other languages are an asset
What the job involves
- We are seeking a hands-on Senior CRM Manager to drive CRM efforts across our multiple countries and platforms
- The position will focus on 80% implementation and 20% strategy, playing a key role in advancing our CRM capabilities
- Your contributions will help shape how millions of consumers interact with our platforms, guiding them to make smart, fair, and rewarding choices
- Manage Multi-Channel Campaigns: Oversee the end-to-end conception, planning, implementation, and optimization of automated/one-off multi-channel campaigns throughout the customer lifecycle to maximize the engagement & revenue. Operate within an agile environment, adapting swiftly to evolving requirements
- Support CRM Platform Migration: Play a pivotal role in the migration to our new CRM platform, managing the technical and operational aspects to enable a smooth transition
- Enhance Content Personalization & Segmentation: Integrate new content sources and leverage widely available AI techniques to continuously refine segments and content recommendations, ensuring that messaging is tailored and relevant to each audience and supports personalisation/relevance at scale
- Optimize and Expand the CRM Technical Stack: Maximize the effectiveness of our CRM ecosystem by fully utilizing existing systems and incorporating new data sources to enhance personalization and automation
- Regularly assess potential third-party integrations that align with our strategic goals, ensuring the CRM infrastructure remains innovative, robust, and capable of supporting scalable growth and deepening customer engagement
- Drive Continuous Improvement through A/B Testing: Lead A/B testing initiatives to measure and refine CRM tactics, adopting best practices to continually improve performance
- Foster Cross-Team Collaboration: Act as a bridge between the CRM function and key cross-functional teams, particularly the MarTech & loyalty-engagement product & engineering teams
- Collaborate closely to align CRM initiatives with broader business and technical strategies, ensuring seamless integration of CRM solutions with MarTech tools, data flows, and product developments
- Engage with Key Stakeholders: Work with additional teams such as Data Analytics, Design, and Local Marketing to ensure CRM strategies align with business goals and effectively serve the needs of different markets
Application process
- If relevant, please include any supporting documents or links to relevant social media profiles
Our take
With savings portals in over 20 countries, Deloitte’s Technology Fast 50 award winner Atolls - formerly Global Savings Group - has a track record of generating millions in income for a versatile range of retailers. With an international client base including Microsoft, Adidas, and H&M, Atolls uses data analytics to build customer service platforms for its clients' consumer bases. These platforms allow its clients to offer cashback, deals, and ways to save, thus enhancing the CX experience.
At a time when eCommerce and online marketplaces continue to outpace high street stores, Atolls capitalized on its valued success by acquiring online voucher and discount companies to its portfolio. Notable acquisitions include French cashback company iGraal in 2020 and discount code browser extension Pouch in 2019.
However, the company was acquired, itself in 2022, by Pepper.com, a marriage of the world's largest shopping community with Europe's leading shopping recommendation and rewards company. Hence, a multinational tech company empowering shoppers in over 20 markets has been born and will connect brands with consumers across around 2B annual purchases.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2020
$13m
LATE VC
Oct 2017
$10.8m
SERIES C
Total funding: $56.5m
Company benefits
- A culture that cherishes your individual and professional development
- An open-minded team that embraces new ideas, perspectives, and methodologies
- Flexible hybrid working scheme with the possibility of working from abroad for up to 6 weeks
- Cloud-based company
- 32 Days-Off + Your birthday off
- Global and Local get-togethers
- Possibility of taking a sabbatical after 2 years in the company
- Access to training and self-development learning platforms with up to 2.5 hours a week of your working hours
Company HQ
Sendling, Munich, Germany
Articles
Leadership
Andreas Fruth
(Co-Founder and Managing Director)Currently Co-Founder of CupoNation. Previously the Managing Director of RocketInternet, Co-Founder of DropGifts and Managing Director of LAZADA Group.
Gerhard Trautmann
(Co-Founder & CEO)Previously co-founded Global Savings Group where they served as the Global Managing Director and CEO. Prior to that, they spent almost 4 years at Siemans Management Consulting as a Project Manager.
Maria Fernanda de Azevedo Antunes Diniz Junqueira
(Co-Founder & Managing Director of Brazil and Mexico)Co-Founder and CEO of CupoNation Brazil. Previously worked in Emerging Markets Sales & Trading - Debt Capital Market (DCM) at Goldman Sachs.
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