Email & Newsletters Strategy Manager, Seeking Alpha

• Experience: Proven success in optimizing and managing email newsletters with a focus on driving revenue and customer acquisition. Prior experience with prominent financial media or content-driven brands, such as Morning Brew, Forbes, Barron’s, MarketWatch, or WSJ
• Analytical Skills: Strong data-driven approach to decision-making with experience in performance monitoring and KPI analysis
• Content Strategy: Exceptional ability to enhance newsletter content and ad units to maximize subscriber engagement and conversions
• Communication: Excellent written communication skills, with the ability to craft compelling and concise messaging
• Industry Knowledge: Strong enthusiasm for equity investing and familiarity with finance or investment-focused content is a plus
• Collaboration: Comfortable working cross-functionally, particularly with marketing, acquisition, business development, and news/editorial teams

Desirable

• Seeking Alpha is looking for a data-driven Email & Newsletters Strategy Manager to join our Marketing team
• Seeking Alpha offers free email newsletters and alerts for investors, and millions of people subscribe to these emails
• We are looking for an ambitious, entrepreneurial, and data-driven person to manage these email newsletters and alerts, to increase the number of free email subscribers who become paying customers
• This role plays a pivotal part in expanding our customer acquisition funnels
• Goal:
• Sustainably increase new customer ARR generated by our free emails
• Levers to achieve the goal:
• Revenue Optimization: Improve ARR from new customers subscribing through free newsletters and real-time alerts
• Content & Ad Unit Optimization: Strategically optimize newsletter content, subject lines, and internal ad units to increase engagement and conversion
• Data Monitoring & Analysis: Track and analyze subscriber growth, retention, and conversion metrics; implement improvements based on performance data
• Competitor Analysis: Regularly review best practices and competitive strategies in email marketing from industry leaders like Morning Brew, MarketWatch, and WSJ
• Collaborative Campaigns: Partner with the Paid Acquisition and Biz Dev teams to drive newsletter subscriptions, working closely with the News team to ensure content quality and editorial alignment
• Subscriber Acquisition Strategy: Oversee subscriber growth initiatives, including collaboration with social media marketers to promote newsletter signups on platforms like X.com and LinkedIn
• Resource Coordination: Leverage available resources, including designers, developers, and data analysts, to enhance newsletter optimization efforts
• Key Performance Indicators (KPIs):
• Monthly ARR targets from new premium subscriptions originating from free newsletters
• Subscriber growth and retention rates
• Conversion rates of free newsletter subscribers to paid subscription products (Premium, PRO, Investing Groups, and Alpha Picks)
• Increasing newsletter sign-ups