Global Channel Marketing Manager, Corelight
$138-185k
+ Equity
More information about location
Network & cloud security
Be an early applicant
Network & cloud security
201-500 employees
Be an early applicant
$138-185k
+ Equity
More information about location
201-500 employees
Company mission
To help defend the world's most sensitive, mission-critical organisations.
Role
Who you are
- Proven Experience: 6–10 years of B2B marketing experience with 5+ years in channel or partner marketing roles
- Cybersecurity Industry Expertise: Strong understanding of the cybersecurity landscape, including emerging threats, solutions, and key trends
- Channel Ecosystem Knowledge: Deep understanding of channel ecosystems, including Value Added Resellers (VARs), Service Providers (SPs), Managed Security Service Providers (MSPs), and global alliances
- Global Program Management: Proven track record managing global channel programs with coordination across multiple regions (e.g., North America, EMEA, and APAC)
- Communication and Collaboration Skills: Outstanding written and verbal communication skills with experience in cross-regional collaboration
- Project Management Expertise: Top-notch project management skills, including the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
- Marketing Technology Proficiency: Familiarity with marketing automation platforms, CRM systems (like Salesforce and Hubspot), and partner portals
- Data Analysis and Reporting: Analytical mindset with experience tracking and reporting on campaign performance metrics, partner engagement, and ROI to inform future strategy and optimization
- Educational Background: Bachelor's degree in Marketing, Business, or a related field; an MBA is highly desired.
- This role requires a proactive, self-motivated, and results-driven individual passionate about the cybersecurity space and building strong partner relationships
- The ability to adapt quickly in a fast-paced environment and a strong sense of ownership are also essential for success in this position
What the job involves
- Develop and Execute Global Channel Marketing Strategies and Programs: Design and lead scalable channel marketing programs aligned with the company's cybersecurity platform and Ideal Customer Profile
- Drive Global Channel Go-to-Market (GTM) Initiatives: Develop and implement go-to-market strategies and marketing programs with channel partners that highlight our ‘better together’ value propositions
- Regional Alignment and Localization: Collaborate with regional marketing leaders in North America, EMEA, and APAC to localize campaign assets, synchronize calendars, and support region-specific partner priorities
- Campaign Execution: Deploy integrated marketing campaigns, partner nurture programs, and joint demand-gen efforts across all key geographies
- Partner Enablement: Develop and maintain globally consistent yet regionally tailored onboarding content, sales enablement kits, and partner communications
- Events and Sponsorships: Partner with Field Marketing to help drive global and regional partner event strategies, ensuring consistent messaging and strategic presence
- Performance Metrics and Optimization: Track KPIs such as partner-sourced pipeline, engagement, and MDF effectiveness across all geographies. Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment
- Content Creation and Distribution: Collaborate with internal teams to create and distribute partner marketing assets, including datasheets, email templates, battle cards, and campaign kits. Assist with the administration of the partner portal and ensure content is up-to-date and accessible
- Cross-Functional Leadership: Liaise with Channel Sales & Sales Engineering, Product Marketing, Field Marketing, Corporate Comms, Brand teams, and Operations to ensure cohesive GTM execution
- Platform Management: Utilize CRM systems (like Salesforce) and partner portals to scale communications and measure partner performance
- Budget Management: Manage budgets and partner Market Development Funds (MDF) to maximize impact and optimize spending
Application process
- Towards the end of our interview process is an in-person interview
Our take
Corelight is a software company that integrates machine learning into cyber and cloud security. It develops NDRs (Network Detection and Response systems) alongside virtual, software and cloud sensors to better protect enterprises and institutions.
The company's most popular product is the Zeek Network Security Monitor, which is used by the likes of Amazon and Mozilla. It is also continually developing new products (such as a Cloud Sensor for Amazon Web Services) as the nature and complexity of cyber threats continue to grow.
Launched back in 2013, the company has been around for a while now, but it continues to keep up to date with the changing market. In 2024, Corelight secured immense Series E funding as it capitalises on the booming AI and cyber defense markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2024
$150m
SERIES E
Sep 2021
$75m
SERIES D
Total funding: $309.2m
Company HQ
Financial District, San Francisco, CA
Leadership
Brian Dye
(CEO)Former CPO of the company. Prior to this, they were EVP of Corporate Products at McAfee, Group VP and GM of the Mobile Platforms Group at Citrix, and SVP of Information Security at Symantec.
Seth Hall
(Co-Founder & Chief Evangelist)Currently an Affiliated Researcher at Lawrence Berkeley National Laboratory. Previously Research Engineer at ICSI and Team Member at Dragon Research Group.
Vern Paxson
(Co-Founder & Chief Scientist)Previously Director of the Networking Security Group at ICSI.
Robin Sommer
(Co-Founder)Currently Affiliated Researcher at ICSI and Lawrence Berkeley National Laboratory. Previously General Chair at the IEEE International Symposium on Security and Privacy.
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