Digital Marketing Analyst, Anthony Nolan

• Proven track record of experience as an analyst
• Microsoft Excel skills, including data cleaning, lookups/joins, automations, pivoting and structured problem‑solving
• Proficiency with Power BI including data modelling, connecting multiple data sources, and structuring datasets for efficient report and dashboard builds from scratch
• High level understanding of data infrastructure, integration and systems like Supermetrics, Azure Data Factory and Databricks; data pipelines and cloud data platforms
• Experience with tracking and analysis tools including Google Analytics 4, HotJar and Google Tag Manager
• Demonstrable track record of successfully using data-led insights to support continuous improvement in marketing, advertising and/or communications contexts

Desirable

• The Digital Marketing Analyst plays a critical role in ensuring the smooth, accurate and effective operational delivery of Anthony Nolan’s digital marketing activity
• This role owns the day to day operational delivery of digital marketing analysis; tagging, tracking, reporting and analysing internal and external data, to deliver impactful, insight-led marketing and advertising activity
• You will work primarily with the Digital Advertising, Website and Email teams, but will support across the organisation to support our brand, supporter engagement, register development, and income generation objectives. You will also own, build and maintain an evolving suite of Power BI marketing reports
• This role is key to embedding a culture of evidence based decision making, improving the accuracy and effectiveness of our campaigns, and ultimately helping save lives through stem cells
• Development, maintenance and evolution of key Power BI dashboards to build a holistic overview of marketing and advertising activities
• Collaboration with internal stakeholders across register development, fundraising, youth, brand, individual giving, CRM, and social teams to deliver accurate data, tracking and reporting for campaigns
• Tracking, tagging & governing data:
• Leading creation and maintenance of UTMs, QR codes, vanity URLs and tracking parameters across all campaigns
• Managing day-to-day GA4 and Google Tag Manager operational tasks (e.g., verifying events, flagging issues, minor tag updates)
• Maintaining marketing data documentation including a data dictionary and event catalogue
• Monitoring data quality and escalate anomalies to the Digital Advertising & Performance Manager and data engineering teams
• Reporting & analyses:
• Maintain and update recurring performance reports
• Populate templates and data sources for dashboards
• Conduct tactical analysis to support decision-making (channel benchmarks, creative impact, engagement patterns)
• Produce summary insights for stakeholders in clear, accessible formats
• Supporting the Digital Advertising & Performance Manager via finance administration
• PO creation, invoice processing and goods receipting for paid media spend
• Financial tracking spreadsheets to ensure accuracy of spend, pacing and reconciliations

• Please note: We encourage you to apply as soon as possible – this advert may close early if we receive a high volume of strong applications
• Closing date: 04 May, 2026