Channel Marketing Manager, Coro
Cybersecurity platform
Be an early applicant
Cybersecurity platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To protect our economic backbone - the millions of growing businesses, empowering them to be resilient to cyber threats.
Role
Who you are
- 3+ years Channel Marketing experience with high-technology companies working with service providers (MSPs/MSSPs), VARs, VADs, TSDs, ISVs and technology alliance partners
- Expert understanding of how to drive business and marketing with and through the partner community
- Experience with business & marketing intelligence tools such as SalesForce, Pardot, PRM System, Monday.com, and other leading marketing applications
- Previous SaaS experience preferably at a cybersecurity or IT Technology company
- Excellent communication and relationship management skills with a diverse audience of internal and external stakeholders
- A healthy customer obsession, analytical mindset, agility and results-driven orientation
- Willingness to travel to execute events, attend strategic partner meetings and support our partner business where needed (30%)
- Strong networking and communication skills in English
- Positive attitude and can-do mentality
- BS/BA degree, preferably in marketing, business, communications, or relevant field of study
What the job involves
- As the Coro Channel Marketing Manager, you will own and lead the development and execution of go-to-market (GTM) priorities for Coro’s AI enabled Modular Cybersecurity Platform through our channel partners
- You will take Coro’s messaging and positioning and create innovative marketing programs that drive revenue growth and opportunities within our channel ecosystem
- You will collaborate with cross-functional teams, manage complex projects, and translate technical capabilities into compelling benefits for our partners
- Your primary objective will be to excite channel partners to go-to-market with Coro and scale marketing programs that deliver value to end-customers and success to our partners
- Develop and Execute GTM Strategies: Create and implement go-to-market strategies and marketing programs with channel partners
- Create Compelling Content: Develop high-impact content, messaging, and positioning to support go-to-market efforts
- Develop Partner-Specific Marketing Plans: Develop partner-specific marketing plans and campaigns to support organizational pipeline and revenue goals
- Maintain and Drive Partner Relationships: Maintain and drive relationships with existing channel and strategic partners to drive awareness, engagement, and demand while maintaining joint accountability and joint benefit for Coro and its partners
- Support Channel Field Teams: Provide timely information and enablement content to Coro and channel field teams to ensure our offering is well-positioned and partners understand the business opportunity working with Coro
- Manage Partner Relationship Management (PRM): Oversee PRM with content, assets, communication, and campaign-in-a-box initiatives. Maintain strategy and build of partner portal platform including content curation and to-partner communication strategy
- Organize Joint Marketing Events: Collaborate with channel partners to organize and participate in partner summits, training sessions, and customer seminars
- Campaign Management: Plan and build scalable co-marketing programs that can be leveraged by partners, including joint events, webinars, digital marketing initiatives, Blog, PR, MaaS, and content creation to generate revenue, foster engagement to position Coro as a cybersecurity leader
- Lead MDF and Sponsorship Programs: Manage MDF and sponsorship programs with key partners, ensuring effective budget management and optimization of resources
- Track and Analyze Performance: Develop relevant KPIs for campaigns, analyze performance to determine ROI, and identify opportunities for improvement and strategies for continued growth
- Collaborate Across Teams: Work closely with channel and strategic channel sales teams, business development, product marketing, and campaign managers to align on pipeline and revenue attainment strategy and leverage content for the partner ecosystem
- Recruit and Onboard Partners: Assist in identifying, recruiting, and onboarding new channel partners to expand Coro's partner ecosystem
- Ensure Brand Consistency: Enforce appropriate brand usage and ensure all messaging aligns with Coro’s guidelines
Application process
- Phone Screen-30 minutes with our Recruiting Team
- Virtual Interview- 30 minutes with Hiring Manager
- Virtual Interview - 45 minutes with the People Team
- Virtual Interview - 30 minutes with CMO
Our take
In an age where cyber threats loom large for businesses of all sizes, small and medium-sized businesses (SMBs) are increasingly finding themselves in the crosshairs of cybercriminals. With sophisticated breach techniques and the advent of AI, the vulnerability of SMBs has heightened significantly, posing a need for cybersecurity solutions tailored to their scale and resources.
That's where Coro comes in, providing cybersecurity tools specifically designed for smaller businesses. Coro's approach encompasses an all-in-one cybersecurity platform covering various points of entry that cybercriminals might exploit, including email protection, endpoint protection, and cloud protection.
By addressing the specific challenges faced by SMBs, Coro aims to carve out a place in the densely populated cybersecurity landscape. The company has raised impressive funds that will be used to expand its reach beyond the US market, starting with a focus on Europe, while continuing to bolster its R&D efforts to integrate advanced AI tools into its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Mar 2024
$100m
SERIES D
Apr 2023
$45m
SERIES C
Total funding: $263m
Company benefits
- Unlimited vacation days, sick days & 10 paid holidays
- Medical, dental & vision (80-90% company paid)
- HSA with contribution, plus FSA
- 401k with company match
- Company paid STD & LTD
- Company paid life & AD&D
- Pet insurance
- Paytient
- Hybrid working
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Guy Moskowitz
(Co-Founder & CEO)Over 15 years of experience in the telecommunications industry, having served in various executive positions at Gilat Satellite Networks, IXI Mobile, Ness Technologies and Amdocs.
Carmel Domshlak
(Co-Founder & CTO)Scientist with over 20 years of AI and Machine Learning experience. They are currently a Professor at the Technion, and was the Head of the Technion-Microsoft centre.
Doron Milchtaich
(Co-Founder & VP Corporate Development)Previously the CTO of Radcom and the SMSC Product Manager at Comverse. They have also worked as a Cellular Technologies Consultant and Instructor, as well as co-founding Targetix.
Dror Liwer
(Co-Founder)Over 25 years of technology, security, and business development experience. Previously the CEO of Pose, a Venture Partner at RDSeed, a GM at IXI Mobile and an SVP at Publicis and Wunderman.
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