Growth Marketing Manager, Orchard
Paid Digital
$110-130k
Salary appliable to NY applicants, may vary for other location
More information about location
Online real-estate marketplace
Be an early applicant
Online real-estate marketplace
201-500 employees
Be an early applicant
$110-130k
Salary appliable to NY applicants, may vary for other location
More information about location
201-500 employees
Company mission
Orchard's mission is to make home-buying stress-free, fair, and simple.
Role
Who you are
- The right candidate is highly analytical with a bias for action
- 2+ years of experience driving growth within a B2C performance marketing function
- Background in digital marketing with emphasis on Meta and Google, other digital channels a plus
- Aptitude for rigorous experimentation, relentlessly seeking ways to improve campaign efficiency and profitability
- Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
- Experience with high consideration/LTV products
- Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
- Amazing attention to detail
- Team player attitude and comfort working in a fast-paced environment
- The ideal candidate will be based in New York, NY and able to work from our office two days a week
What the job involves
- Orchard is looking for a Growth Marketing Manager to manage our paid digital channels
- In this role, you will manage a 7-figure marketing budget, spread across existing and new channels
- Our digital channels have been a critical component of our customer acquisition to date and we’re looking for a performance-driven candidate to drive increased growth and efficiency
- You will work day to day running campaigns on Paid Search and Social, digging into the data to understand the “why” behind performance, and launching ad and product tests to improve upon it
- You’ll also get to flex your creative muscles by owning landing page testing and working closely with our internal creative team, freelancers, and AI enabled tools to design and test new ad formats
- This role is a unique opportunity for an experienced digital marketer to scale their impact or for an agency manager to gain experience on the client side
- Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across Paid Search, Paid Social, and other new channels
- Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
- Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
- Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
- Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
- Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads
- This is a full-time role that will report into the Director, Growth Marketing
Our take
In an ever-expanding digital real estate market, Orchard offers home sellers the opportunity to buy before they sell, providing a multitude of selling options. The company aims to relieve typical seller pain points like stagings and showings, negotiations, and buyer financing issues,
Although Orchard is by no means the only digital realtor in this growing market, it has a selection of options and services leveling the playing field with major competitors such as Zillow and Open Door. These include a concierge service which streamlines major hurdles in selling a home, and the company covers the costs and organization involved in improvement work to get houses market-ready on the seller's behalf.
Orchard is also the only company to offer a simple one-time commission fee for selling homes, differentiating it from rivals which also charge a service fee on top. Its strategy is proving successful, and it has quickly expanded across 7 US cities with more in the pipeline. Its success so far has earned it unicorn status and it will no doubt continue its successful growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2026
$30m
LATE VC
Sep 2021
$100m
SERIES D
Total funding: $265m
Company benefits
- Medical, vision, and dental plans
- 18 weeks paid parental leave + customized one-month transition period
- 10 weeks paid leave for employees who need to care for sick family members
- Flexible PTO
- Team events
- Paid industry certification
- In-person and virtual primary care, fertility and pregnancy support, free fitness classes and discounted gym access, and mental health offerings
- 401(k)
- Employer-sponsored and voluntary life insurance
Company HQ
NoMad, New York, NY
Leadership
Court Cunningham
(Founder & CEO)Attained an MBA at Harvard and then worked at Bain for 3 years. Spent 5 years working at DoubleClick as SVP of Marketing before becoming CEO of Yodle, an online marketing company, for 9 years.
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