Product Marketing Manager, Thrive
Outsourcing technology for cybersecurity, cloud, networking & IT
Be an early applicant
Outsourcing technology for cybersecurity, cloud, networking & IT
1001+ employees
Be an early applicant
1001+ employees
Company mission
To be recognized as the leading technology service provider to the Mid-Market and sophisticated SMB clientele around the world.
Role
Who you are
- The individual must be highly motivated, goal-oriented, and a team player willing to work in a demanding and dynamic environment
- Bachelor’s Degree in a technology, marketing, or related discipline
- Excellent grammar, written and oral communication skills. Ability to effectively communicate with internal product stakeholders
- Strong understanding of technology, including software, hardware, or related products – specifically Cybersecurity and Cloud platforms
- Strong understanding of how products and services are sold through hybrid sales model
- Fundamental knowledge of managed services concepts and practices
- 7+ years of product marketing, product management, or digital marketing experience, preferably in a related industry
- Strong ability to execute. Effective at partnering with team members and reaching out in real time to overcome roadblocks
- Prior experience with MSP/MSSP is preferred
What the job involves
- The Product Marketing Manager is responsible for executing marketing plans for Thrive’s products and services to our prospects, customers, and partners
- Thrive’s Next Gen managed services include private and public Cloud, Cyber Security, Disaster Recovery, Global Network Management, Microsoft Collaboration, and Professional Services
- As a critical Marketing team member, you will work directly with internal stakeholders to develop go-to-market strategies for new and existing services
- Create marketing content and technical writing (sales documentation, product videos, website copy, blog posts) that articulates the benefits of our products and business outcomes under brand guidelines
- Responsible for website product content
- Conduct market analysis to understand the competitive landscape and help establish product differentiators
- Enter and complete industry/product awards
- Assist in creating visual assets that complement written content, such as diagrams, infographics, and illustrations
- Assist with Client Portal content and roadmap
- Contribute to the development and update of targeted customer profiles & verticals
- Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle
- Communicate the vision and value of new products to the sales team to facilitate our consultive selling process
- Develop sales enablement tools, presentations, and webinar abstracts
- Develop talk tracks specific to PowerPoint presentations
- Plan and participate in the launch of new services and products, which involve several different departments
- Continuously assesses the market and identifies strengths, gaps, and areas for products and services
- Analyze sales data, channel information, and create plans to improve product line sales using marketing and sales techniques
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
- Assist with Gartner informed positioning and messaging related to our core offerings
Our take
Founded in 2001 as an IT service, Thrive has grown into an end-to-end solution for cybersecurity and Cloud offerings, helping businesses to evolve digitally and securely. Its services are used by the aerospace, social housing, education, retail and other industries.
Thrive has expanded its operations across North America, the Asia-Pacific, and Europe through more than 20 strategic acquisitions. Although it operates in a crowded field of Customer Experience and digital transformation companies, its numerous awards and robust portfolio have sustained its success for over two decades.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Comprehensive Benefits Package
- Paid Annual Leave and Holidays
- 401K and Company Match
- A Learning Company
- Smart and Diverse Environment
- Annual Company Events
- Flexible Schedules
- New Employee Referral Program
Company HQ
Foxborough, MA
Articles
Leadership
Rob Stephenson
(CEO (Not Founder))Previously the Principal at 19 Technologies and was on the Board of Directors for Xand, formerly Access Northeast.
Salary benchmarks
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